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Mr Z

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Medial • 1m

I bet that Logan Paul will be a billionaire by 2029. Not because he created the #1 sports drink brand or has 7.36 BILLION views on YouTube. But because he cracked the code of Gen Z attention (it's so simple, you'll laugh): 2013: While classmates focused on engineering textbooks, Logan Paul sat in his dorm room making 6-second videos on a new app called Vine. And Logan was about to revolutionize how content creators build empires... And his playbook redefined content creation forever: Step 1: Master platform mechanics. He'd engineered an entire system for turning attention into an empire, using his knowledge of platform mechanics to create unstoppable momentum. Step 2: Convert attention into relationships. While other creators focused on subscriber counts, Logan was busy turning his audience into an army of loyal supporters who'd follow him anywhere. Step 3: Turn relationships into revenue. January 2022: Logan launches Prime Hydration. Now projecting $1 billion revenue.

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