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too much chaos, nothing makes sense too much order, nothing new happens but in between lies the sweet spot where unexpected but meaningful connections form.

“Like Me, Buy Me: How the Liking Rule Sells Without Selling” The Liking Rule is simple: we’re more likely to say “yes” to people—and brands—we like. In marketing, this goes beyond charm. It’s about familiarity, relatability, and emotional connection

Yday, CaratLane opened its 1st store in the USA, right next to a Biba outlet! 🙌🙌 But, it’s not just these two. The location is such that most Indian brands pick this as the first place in the US to launch their stores. Yet, most Indians don’t kno

🚀 Curious who benefits most from MVP (Minimum Viable Product) services? Startups, SaaS companies, eCommerce brands, and even traditional industries like healthcare and finance rely on MVPs to test ideas, reduce risk, and launch faster. 👉 MVP isn’t

Can you define a brand in just one or two words? Let’s put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, let’s put this to the test👇 Drop name of your favorite brand b

🚀 The Real Startup Test Isn’t Funding. It’s Friction. We glamorise pitch decks and Shark Tank wins. But the real test? Can your idea survive silence? – No replies from VCs – No traction on launch day – No co-founder energy at 2 a.m. That’s wh

Code or No-Code for MVP 👉 Coding: Full control, full headaches. 👉 No-Code: Fast track to launch. 👉 Customization vs. Convenience. 👉 Developers: Costly but precise. 👉 No-Code: DIY for the non-techies. 👉 Speed matters: No-Code wins. 👉 Fle

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On

The Psychology of Festive Branding in India Every festive season, brands spend crores on ads and discounts. But the ones that win aren’t the loudest — they’re the most personal and the most cultural. - Personalisation → makes it yours. Starbucks wr