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Vishu Bheda

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Medial • 8m

In 2015, everyone thought Reddit would die. Their CEO quit, millions of users protested & it was the most toxic place on the internet. 9 years later, it's Gen-Z's favorite hangout site worth $12.5 Billion. The impossible turnaround Silicon Valley can't stop talking about: Reddit was a mess. • Toxic communities rampant • Hate speech was common • Advertisers cautious CEO Steve Huffman had a monumental task ahead: How do you clean up a platform known for its anything-goes attitude? The answer: One controversial decision at a time... Decision 1: Quarantine communities Instead of banning, Reddit "quarantined" problematic subreddits. 2- Rewrite the content policy. In 2020, Reddit overhauled its rules: • Explicitly banned hate speech • Prohibited bullying and harassment 3: Empower moderators Reddit gave unpaid moderators more tools: This led to faster response to rule-breaking content. Community-led moderation became Reddit's secret weapon. Step 4: Introduce new ad formats.

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