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Wild Kira

/Internet_ • 8m

Why Kodak Failed? Kodak’s Missed Opportunities: They were scared that pushing digital too soon would hurt their booming film business. Failure to Monetize Digital: When Kodak eventually jumped into the digital camera market, they focused too much on selling the cameras themselves, rather than exploring the new revenue streams that were emerging. Slow Pivot to Services: They could have leaned into their expertise in imaging and become leaders in digital photo sharing, storage, or printing services. But they moved too slowly. Missed the Smartphone Revolution: They didn’t see that the future wasn’t just in standalone cameras, but in the convenience of having one built into a device everyone was already carrying around. Failure to Create a New Brand Identity: They never fully transformed their brand to match the new digital landscape, which hurt their ability to stay top of mind for consumers. Comment down- What you learn from there mistakes

13 Replies

Replies (13)

Anonymous 1

Hey I am on Medial • 8m

I read somewhere that they were aware of the US's attempts of working on the atomic bomb because their folms got damaged and they analysed that it is happening due to radiation and it was confirmed too. So fascinating

1 Reply

Anonymous 4

Hey I am on Medial • 8m

Their fear of disrupting their own successful film business blinded them to the digital revolution. Otherwise they were the best in what they did.

1 Reply

Anonymous 3

Hey I am on Medial • 8m

True true, never be too blinded by ego and always be open to new technologies and trends.

1 Reply

Anonymous 2

Hey I am on Medial • 8m

Change is the only constant

1 Reply

Havish Gupta

Figuring Out • 8m

Most surprising thing is that the first digital camera was itself developed by an 'Kodak Employee'! But their management just didn't promote it because it will significantly reduce their revenue.

1 Reply

Yusuf Khan

Lets build something... • 8m

Hey Guys, I am searching for a CTO, can anyone suggest some names or any good platforms or ideas for finding one. Startup is about simplifying logistics and SCM sector and its located in Navi Mumbai.

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