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NANDHA really appreciate the detailed feedback. Your understanding is correct to a broad level, but it has more caveats. Will make a detailed post on it soon. Regarding the TG, it's not exactly the elderly/bedridden but rather 50-65 abled people who have now started developing early physical warnings for diseases that could turn serious. They struggle with personal nutrition and sometimes even negligent of it. They have the time and money to heal but little consistency or enthusiasm. This is one problem their 20-30 year old children are really concerned with. Regarding the food angle, the service focuses on fresh nutrition as ayurvedic techniques of cooking and consumption schedules are also different in many aspects. Apart from this, i have a very detailed vision for expanding on this, which will come out in a phased manner over many years to come.