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Hey I am on Medial • 1y

swiggy gonna fail if they don't change their single app approach

Sajin
•

Foundation • 1y

What do you meam by single app approach?

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Hey I am on Medial • 1y

they Integrate their all business like instamart and minis in their main app only , instead of they had seperate apps they could have easily added more ui , functionality and different features with great compatibility which won't be possible while b

Sajin
•

Foundation • 1y

I agree they didnt do their UI well, despite having a large design team. But separate apps could be another disaster when it comes to marketing and gaining users. I dont like using Swiggy simply because of their all in one home page makes more to sc

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Hey I am on Medial • 1y

learn from Zomato I'd say . if you one extra service then no need for making seperate app but when you are launching multiple things , single app shouldn't be preferred for example looks th instagram threads they do have a button to go from ig to thr

Sajin
•

Foundation • 1y

Perhaps you are also meaning removal of the word Swiggy on everything. Its Blinkit and not Zomato Blinkit. It should be Instamart not Swiggy Instamart

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Hey I am on Medial • 1y

it's completely their choice 🙂 , blinkit was already a seperate brand in itself before Zomato acquired them

Sajin
•

Foundation • 1y

Everything is their choice ofc. But i dont think that makes sense. Zomato will be launching District, not Zomato District. Similarly, all Google apps on playstore appstore have similar naming, like Chrome, Gemini, Maps, Meet, without adding Google as a predecessor

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