Hey I am on Medial • 1y
Heineken did something crazy, but I think it worked because it was aligned with their brand. Here, in India, companies are still stuck on ‘Tell me about your strengths and weaknesses.’ Maybe startups or creative industries could pull this off, but good luck seeing this at a bank or IT firm.
Hey I am on Medial • 5m
4700 BC I have always fancied this brand and liked their positioning. They are category creators and market leaders in the gourmet popcorn segment . A few companies also came by but none seem to have matched it. What do you think are their strengths
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