Business enthusiasti...ย โขย 5m
Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o
See More๐ Entrepreneur | Re...ย โขย 3m
๐ Scaling your startup is all about momentum! Once you've hit product-market fit ๐ฏ it's time to double down on building the right team ๐ฅ, expanding your user base ๐ and driving consistent revenue ๐ฐ. Strong market positioning ๐ฅ and strategic inv
See MoreStartups | Productย โขย 4m
Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr
See MoreChange is inevitable...ย โขย 1m
BRAND POSITIONING ๐งโโ๏ธ๐ You might have heard๐ฆป many failure start-up stories (especially in B2C). The founders๐ค might be complaining that, "our product๐ฆ is really good and we've got good feedbacks, but it FAILED or in loss ๐." "*That's not bec
See MoreSenior Product Manag...ย โขย 1m
Why do most startups fail? It's not the product. The challenge: Founders focus on products. Iโve seen it happen. They build, build, build. But hereโs the truth: Itโs a POSITIONING problem. Ever heard a confusing pitch? "It's X but also Y, for Z?"
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