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Basically you have to make your brand more exciting than the most trendy reels on IG etc. Not to follow the trends but doing something else, unique and still go boom all over social media.

To put it plainly, brand activation is about making your brand come alive and engage with people on a personal level. It’s about creating something memorable that goes beyond just seeing your logo. Companies like Maruti Suzuki with their test-drive campaigns and Bira 91 with its creative promotions are great examples.

Think of brand activation as your brand’s way of saying, 'Hey, look at me!' It’s all about creating memorable, engaging experiences that make people interact with your brand. For example, Bangalore’s Namma Ooru ‘Holi’ event by Zomato or KFC’s innovative food festivals are great examples. Companies like Tata Motors and HDFC use brand activation to drive engagement and build stronger connections with their customers.

If done poorly it can sometimes come off as superficial and gimmicky, failing to deliver long-term value or build genuine connections with the audience. Fir bass cringe/mazaak ban ke reh jayega. Kaafi planning and strategy is needed.

Examples are companies like Red Bull and Nike, they excel at this through immersive events and interactive campaigns. Basically make your brand itself stand for something apart from your core product so it feels like it has a personality of it's own too.

Brand activation is basically getting your audience to interact with your brand in a way that builds emotional connections and drives engagement. It could be through live events, online campaigns, or experiential marketing. For instance, brands like HDFC Bank and Myntra often run campaigns where they interact directly with their customers to build loyalty and create buzz. It’s all about making your brand memorable and relevant

Brand activation is all about making your brand come alive for your audience. It’s not just about putting your logo everywhere; it’s about creating real, memorable experiences that engage people and make them feel connected to your brand. Think of it like those flashy ad campaigns or interactive events you see—companies like Red Bull or Pepsi do this well with their high-energy promotions. In India, companies like Vikram Sarabhai Space Centre and Parle-G have nailed this by creating experiences that really resonate with their audience.