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Kartik Dhuria

Product led growth M... • 8m

Have You Seen This Ad? As a marketing enthusiast, I was recently impressed by Samsung's latest campaign for the Galaxy Z Fold6 and Z Flip6 smartphones. The ad hooks viewers with a "missing phone" mystery, enhanced by cinematic camerawork, dramatic music, and engaging dialogue. What Amazed Me: 1. Engaging Storytelling: The ad's suspenseful narrative makes the product reveal impactful. 2. Innovative Features: Highlighting AI-powered tools and the customizable FlexWindow emphasizes practical benefits. 3. User Experience Focus: By showcasing real-world applications, Samsung makes the devices compelling and desirable. Samsung's campaign is a captivating example of narrative and experiential marketing, effectively showcasing their products.

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