Five fundamentals of every business is
1 value creation
2 marketing
3 sales
4 value delievery
5 finance
If you remove any one of these then you don't have business you have something different.
All unicorns investes in these five.
The fastest way to kill your company is by chasing lucrative opportunities. But if you can chase consumer insights - you'll be able to create something of high value.
Investor's Hierarchy of Value Drivers
1. A strong Team
2. A scalable Market
3. A valuable Product
4. The perfect Context for growth
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