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“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

"Who are buying those expensive clothes" The people buying expensive clothes today aren’t just the ultra rich or celebrities ,they include a growing class of aspirational buyers, influencers, and even middle-class youth who see luxury fashion as a

Am buying a drinking watercan of rs 35 but when I fill my watercan from a RO plant I can save half the amount , does the watercan is priced the same in ur area ?

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

Hello guys I working on a clothing brand which symbol luxury and after working for 2 years I was thinking can I start a new. brand with same quality in better price will it work this is one of my own design

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

Why Luxury Jewelry is an Everlasting Market? The luxury jewelry industry isn’t just about aesthetics—it’s a $300B+ market driven by legacy, craftsmanship, and investment value. Unlike fast-moving consumer goods, high-end pieces appreciate over time,

How Audemars Piguet become the status symbol even among the richest. This is because the brand’s watches are so expensive that the last year they only sold 51,000 pieces as compared to other luxury watch brands. But still their revenue was $2.7 Bi