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Stealth • 3m
29. Customer Journey → The epic tale of their interaction with you. 30. Inbound Marketing → Attracting customers by being useful. 31. Outbound Marketing → Shouting at people until they notice. 32. Content Marketing → Free advice disguised as marketing. 33. SWOT Analysis → Strengths, weaknesses, opportunities, threats—buzzwords. 34. Customer Retention → Keeping customers from wandering off. 35. Conversion Rate → The number who actually do what you want. 36. Target Demographics → The folks you hope will buy your stuff. 37. Lead Generation → Finding people who might eventually care.
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