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What would be your approximate Customer Lifetime Value (CLV)? You run a mobile app that offers premium subscriptions for ₹500 per month. Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was ₹1.2 lakh.

Ecommerce platforms are rapidly undermining small retailers by offering unparalleled convenience, lower prices, and vast product selections. Their advanced logistics and marketing strategies attract consumers, leaving local stores struggling to compe

Most of the small business owners forget (or) don't care to calculate CLV. I recently had a call with my client who seems very frustrated with his marketing performance and sees marketing has money draining machine with no positive effects to compan

𝟱 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗦𝗽𝗲𝗻𝗱 𝗟𝗲𝘀𝘀 𝗮𝗻𝗱 𝗦𝗲𝗹𝗹 𝗠𝗼𝗿𝗲 ! 1️⃣Build a lean operating model – Automate tasks, negotiate expenses, and use flexible workspaces. 2️⃣Prioritize high-converting sales strategies – Focus on targeted marketing and l

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1HAXIXGDEvD1D7FEDfAseQBSm4gmVtk3x/view?usp=drivesdk 🔥 Data-Driven Marketing: The 15 Metrics 🔥 🚀 20 Lessons 👉 ✨ Mark Jeffery ✨ 1.

Mastering Unit Economics Unit economics isn’t just a metric—it’s your startup’s financial DNA. It reveals whether each customer adds value or drains cash. Here’s how to build your unit economics from scratch: 1. Define Your Economic Unit What drives

The Real Metrics That Grow a Business Most businesses fail because they run ads without tracking three critical metrics: 1️⃣ ROAS (Return on Ad Spend) ROAS tells you how much revenue you generated from every ₹1 spent on ads. For example, if you sp

Complicated Business Terms Simplified PART: 1 ROI (Return on Investment): How much profit or value an investment generates compared to its cost. TAM (Total Addressable Market): The total demand for a product/service globally, assuming no competiti