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SHIV DIXIT

CHAIRMAN - BITEX IND...ย โ€ขย 1y

Viral Marketing Strategy - 14 โ€œ Ambush marketing strategy โ€ Example โ€” let's suppose Brand Y is the main sponsor of the event, but brand X uses advertising tactics in the event, making it look like brand X is the main sponsor of the event by competing with Y. Thus, brand Y is considered ambushed by Brand X so Brand X get same awareness like brand y without giving any sponsorship payment also people like to see the funny buzz competition. Here are some advantages โ€” Cost-Effectiveness: Bypass the high costs of official sponsorship Increased Visibility: Leverage the popularity of major events for brand exposure Competitive Advantage: Outshine competitors, especially those who are official sponsors Creative Engagement: Engage audiences with innovative and unexpected funny marketing tactics Brand Association: Associate with positive attributes of an event, like excitement or prestige, without a formal sponsorship. Many brands successfully used this strategy and become leader .

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