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A niche is a specialized market segment targeting distinct customer needs or interests
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The overall Indian footwear market size was estimated to be around $13.7 billion plus The top players like Bata, Liberty, Relaxo, and Khadim have a significant market share What do you think are the biggest opportunities for footwear startups in t
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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o
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Is the swimwear market in India really growing, or is it still a niche segment? Hey Girls/women, Do you think the next-gen women from Tier 2 and 3 cities will embrace bikinis and swimwear more openly in the coming years? Would love to hear your thoug
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MARKET ANALYSIS Market Analysis is the process of determining the attractiveness of a market, i.e., whether it is worth investing in the current market scenario both now and in the future. Organizations analyze the market before launching a product
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