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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral Marketing Strategy - 13 “ Opportunity In Disaster ” So guys we all know that neet paper was leaked and that's not the new thing for Indian education system we already see thousands of paper leak since 1947 and this paper leaked affected directly 33 Lakh students and indirectly 33×3 if we add their parents and relatives so the total number is around 1 crores peoples in current paper leak . How PW takes huge marketing advantage— In Most of the paper leak public appointment lawyer from their side and government usually takes action in 10-15 days because of less public pressure but this time alakh Pandey saw the opportunity in this paper leak . He instantly wake-up and appoint India's biggest lawyers team against government and give hundreds of interview on TV and SOCIAL MEDIA even PRINT MEDIA also everyone is talking about paper leak and alakh Pandey with his company ( PW ) After this Public seeing alakh Pandey as saviour of kids and his company gets huge free marketing

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