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Few days ago i posted asking if onboarding celebrity in your startup as co-founder would be benificial or not? Well here you go! (Another one) Bengaluru-based filter coffee and snacks brand VS Mani & Co. has roped in music composer Anirudh Ravichan

Business Opportunity: Join Me as Co-Founder for a New Snack Brand! Hi, I'm from Bangalore and I'm launching an exciting new brand called Tastymakka, offering delicious corn mixture snacks. The vision is to expand this brand across India through a fr

Is there any site that show data about influencer regarding their - 1) Engagement, 2) How much followers trust them 3) how likely is their followers gonna convert into 4) Customer for themselves or other brand ( in case of paid partnership) 5) Sear

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water br

Welcome to OUT OF THE BOX MAREKTING ! EP = 28 (Carlsberg's) "FREE BEER BILLBOARD" Carlsberg's marketing team awoke one day and decided to put a billboard in one of London's main streets. But there is a twist: unlike ordinary billboards, these po

While some MBAs just appear to be running a successful Tea Startup, this guy made a real one! This is how Nitin Saluja and Raghav Verma built a brand ₹2000cr brand by selling Tea with their brand called Chaayos! So Nitin who was working in USA, onc

Right now i am in a third wave coffee shop at ecoworld, Waiting to talk to an instagram startup influencer when i just received a news update notification from medial, and i was like oh thats nice and then i wanted to share my thoughts over the same

In 2001, 80 million people used this illegal service. They were sued for $100M — then shut down completely. 2 years later, they pulled off the most unexpected pivot in tech history. Here's how Napster went from illegal to industry standard: In 19

I was trying to convince a friend to raise funds for his D2C brand by showing him the amount of money thats been flowing in from VC's this year! Usually i am the guy with all such information about fundings, VC's and anything thats related to the st

I have my brand's trademark (TM) registered but didn't retain the lawyer/law firm for brand maintenance & protection. Well, we recently faced a similar matter. Here's the story: Recently, we helped a founder of Bangalore-based Chai Cafe Chain navig