Back

Celebrities can boost, but not sustain

I mean yes it could work as in the case of Hrithik roshan 's HRX brand has imposed it's position in clothing apparel . But true it's stability in the market will be affected if the celeb has a downfall or gets into legal issue . It's advantage is that they already have a market because of their fans and bigger the star bigger will be the buying audience same as in the politics.

You need to be sure if the celeb is really capable of that as once he is face of your company, whatever goes with his/her stardom might affect the brand image of your company too.

It might create instant reach to their audience base. To sustain product quality and service is utmost important.

Celebrity-led brands leverage data from 75 million social interactions and 20 million transactions to tailor 60% products, 80% marketing, 95% engagement. Data analytics identify trends 6 months early, optimize supply chain by 15%, and guide new launches with 85% success. This data-driven approach fuels 25-40% revenue growth and 30% higher customer loyalty. This is just in India. ​​​​​​​​​​​​​​​​

Agreed ! With Deepika her reviews are really bad, she will have to work with her product rather than just leveraging the fame!

They can boost with their fame but can't sustain it for long run

Even content creators do the same!

Never really thought it like this wow

Celebrities might be able bring in the customers on day zero, but ultimately if there product doesn't have quality at the right price point, there is a high chance that the product will get rejected by the consumers. Look at the case of Deepika Padukone, her products were reviewed online by the influencers and termed too pricey for the value that we delivering to the customers. Conclusion: They definitely will have a lot of reach on day zero, but ultimately, if they get the product right, they will definitely sustain.

For how long that I’m not very sure of!

I mean sure it’d work for a while, but the question is whether it’ll survive or not. Because to make it sustain they will have to actually do great product development And spend time in it. Otherwise there are many examples of influence and celebrity led brands failing.

Do you have substantial capital to be able to afford the celebrities fees?

Yes

All the best👍

The question is what is the value of the equity?

The movies not making that much money tbh xD