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Arcane

Hey, I'm on Medial • 1y

Marketers used to rely on demographics, but that often missed what truly resonates with customers. Today's consumers crave real-time, personalized interactions. They expect brands to understand their unique needs and preferences, not just surface-level details. This is where CONTEXTUAL PROFILING steps in. Contextual profiling goes beyond demographics. It digs deeper to understand a customer's lifestyle, in-the-moment behaviors, and past interactions with your brand. Imagine a bank that uses contextual profiling to identify a customer struggling financially. They could proactively offer budgeting tools or connect them with a financial advisor. Or, Take Starbucks' loyalty program, for example. By leveraging machine learning, they personalize offers to each customer's unique preferences. This approach fosters deeper customer connections and loyalty. The future of marketing is personalized, and contextual profiling is the key to unlocking its potential.

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