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Who was Hamida Bhanu whom 99.99% of you all haven't even heard of? Hamida Bhanu (from Aligarh) was India's first female wrestler and the one who challenged all the male wrestler on the front page of news paper stating "She would marry any man who de

Indira Gandhi's anniversary of her death is observed on October 31, marking the day in 1984 when she was assassinated. This day is commemorated across India to honor her contributions as the country's first and only female Prime Minister. She led Ind

Power of marketing !!! In 1968, India launched its first condom to control the rising population. It FAILED as nobody wanted to bring a piece of rubber to their bedroom. But a shift in marketing has now made condoms a $508 million industry.

Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

POV: The Imperceptible Allure Despite her constant efforts to reduce her mindless scrolling, Rhea was unable to resist picking up her phone. "Not today," she would tell herself, but a notification would flash, and the cycle would repeat. She had

Why is the craze of Apple IPhone increasing so rapidly in india recently I saw a child which was telling that she needs a iPhone to her father and she is just 9 how Apple Created such a aspiration among people ?

Melanie Perkins faced over 100 investor rejections but stayed motivated through her persistence and never-give-up attitude. She viewed each setback as a chance to grow, refining her pitch based on feedback. As she said, “Rejection hurts, a lot, but f

Is Your Work Routine Also Like Riya? Riya was like most professionals—busy, reactive, always catching up. Her calendar ruled her, and her notifications never slept. One Monday, she paused. Instead of rushing in, she tried something new. She listed

She was rejected by 100+ investors. An outcast among founders. But today, her business is worth $40 Billion and has 200 Million monthly users. Here's her story: Meet Melanie Perkins. While teaching design at University of Western Australia, she