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"MISTAKE THAT MADE STARBUCKS MILLIONS" How ? Read this out Welcome to OUT OF THE BOX MARKETING! EP-10 (Starbucks) In Starbucks, it is a standard practice to write the customer's name on the cup of coffee. In 2014,A guy ordered a coffee and t

Whether intentional or not, it's an absolutely genius example of being agile enough to ride a customer experience blunder and turn it into a fun, shareable brand moment.