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In the initial years when capital was limited, Meesho primarily functioned on a reseller model. Resellers would find products on Meesho’s platform, add their markup and then sell them on social media platforms. This highly ASSET LIGHT model, helped M

Meesho is killing it!! Amidst this sale season with Amazon & Flipkart stealing the limelight. Meesho’s total orders increased by over 40% YOY! The Crazy Part? They recorded 145 cr customer visits in just 10 days with customers from all over India

Meesho’s Take on Quick Commerce The quick commerce sector in India has grown nearly 60 times in five years, with major players like Myntra and Amazon entering the fast-delivery space. However, Meesho co-founder Vidit Aatrey believes its appeal is li

How Meesho Grew It’s User Base Despite Amazon and Flipkart dominating the Space :- First thing First most obvious question that would come into anyone’s mind ,Why build another e-commerce app , when there are already Amazon and Flipkart that are do

How much investment will it take to start your business on Meesho platform?

𝗚𝗲𝗻𝗭'𝘀 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘀𝗲𝗿𝗶𝗲𝘀: 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 𝟱: Vidit Aatrey and Sanjeev Barnwal founded Meesho in their early 20s with the vision of enabling small sellers and homemakers to start businesses without heavy

I'm a huge fan of the content by The Ken — their podcasts, their lens on markets, the way they break down businesses with clarity and depth.🔥 Their recent First Principles episode with Meesho’s founder, Vidit Aatrey, just hit different. These kept m

Hey guys, Do you have the answer to this question: How did Meesho get the initial sellers on their platform? How did they convince them to join Meesho, and where did they find those sellers?

Meet Vidit Aatrey and Sanjeev Barnwal who built Meesho into a billion-dollar revenue company. 1. Coming from a lower-middle-class family in Meerut (UP), Vidit Aatrey made everyone proud when he got a seat at the prestigious IIT Delhi for electrical