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Day - 1 Startup case study: Nykaa Founders : Falguni Nayar Total Funding: $124 Million Key Investors: TPG Growth, Lighthouse India, Steadview Capital Nykaa is India's Leading omnichannel beauty & personal care retailer founded by former investmen

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SHIVA SAI ADEPU

Stealth • 7m

Nykaa has built a strong brand loyalty and differentiated offering that won't be easy to replicate. The online beauty market is vastly underpenetrated, allowing multiple players to co-exist initially. Nykaa's first-mover advantage, execution capabilities, and vertical integration make them well-positioned to fend off competition. While Reliance's pockets are deep, acquisition isn't the only outcome. Nykaa can continue being a formidable force in this large market opportunity.

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Stealth • 7m

Nykaa's sharara sharara hit! Founded in 2012 by ex-banker Falguni Nayar, Nykaa set out to be India's beauty destination. Starting with 200 brands, they quickly grew popular, opening their first store in 2015 and now boasting over 90 stores. Financi

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