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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

Even tata organisation admitted that they failed to position themselves in the right manner in the market. The shocking fact is only 1 car was sold in 2016 later it shut down it's nano car manufacturing operations.