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Is it just me or everyone thinks Instagram is making it's algorithm more focused on making you sad and miserable that ever before

I think trying to give it a moral tag is pointless. They're just optimizing for maximum retention.

But do you think selling sadness is better option

Have you heard what ashneer said when asked would you sell drugs? The answer: I will sell anything and everything that is allowed to sell. Such is the creature entrepreneur, you can disagree but it won't matter anyway