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Rijo Antony

Entrepreneur | Webs... • 1y

How to Calculate Your Marketing Budget: Two Methods and Key Tips Calculating your marketing budget can be a challenging task. Here are two common approaches to consider: Percentage of revenue: Allocate a percentage of your total revenue to marketing. Industry standards suggest between 7% and 12%. Adjust according to your growth stage and marketing objectives. Goal-oriented budgeting: Set specific marketing goals and allocate your budget accordingly. Determine which marketing channels are most relevant to reach your target audience and consider their costs. Regularly track and adjust your budget allocation to optimize results. Remember to factor in hidden costs, such as software subscriptions and design fees, and to track your ROI effectively. By being adaptable and strategic, you can make informed decisions that drive marketing success. Read more at https:rijoantony.in/blogs

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