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Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“The Freshest Orange Juice” (Read Fully You’ll be surprised by this strategy) WEIRD Marketing Strategy #5 Each day, 155 billion litres are sold everyday in the world (Half in Europe). And consumers are particularly fond of FRESH JUICES. That’s why Intermarché, the 3rd French retailer, launched the campaign “The freshest orange juice brand”, to prove to this target that a chain of supermarkets could provide the freshly squeezed orange juice without additives. But the competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. To prove the freshness of an Intermarché fresh orange juice they print the exact hour and minute the juice was made.A brand whose name is in itself a proof of its freshness.
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