Back

Harsh Gupta

Digital Marketer (Me...ย โ€ขย 1y

Hi Medial family ๐Ÿ‘‹ A product that solves a problem you have can be a business goldmine. This is exactly what The Whole Truth is for Shashank Mehta. Here is Day(4/10) product case study Today we will be going to cover"THE WHOLE TRUTH"(TWT) More than just protein bars and trendy superfoods,ย they wanted to rebuild consumer trust in the often-murky world of packaged food. So, TWT hinges on two major things: 1) CLEAN INGREDIENTS :ย  TWT products boast 100% transparency on their labels, featuring only real, recognizable ingredients. No hidden sugars, artificial sweeteners, or mystery additives. 2) HONEST PACKAGING : TWT packaging is refreshingly straightforward, free of misleading claims and exaggerated health benefits. KEY MARKETING LESSONS ๐Ÿ’ข 1) TRANSPERANCY IS KING : Consumers crave authenticity, so prioritize transparency like TWT: clean ingredients, honest info, and clear communication. PLEASE DONT COMMENT, THIS IS ONLY ONE HALF AND PLEASE READ COMMENTS FOR OTHER HALF ๐Ÿ™‡

16 replies20 likes
2
Replies (16)

More like this

Recommendations from Medial

Image Description
Image Description

VCGuy

Believe me, itโ€™s not...ย โ€ขย 4m

A startup I cheer for: The Whole Truth raised โ‚น133 Cr in a Series C. โญ๏ธInvestors include: Peak XV, Z47, Nithin Kamath, Ashneer Grover and other Indv. inv. TWT' was started by Shashank Mehta in 2019, with one clear purpose โ†’ Creating clean food wh

See More
2 replies18 likes
1
Image Description
Image Description

mg

News & updatesย โ€ขย 1m

How The Whole Truth hit โ‚น100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating โ€” and turned into a booming D2C food brand. What worked: Brutally honest branding โ€” full ingredient tr

See More
4 replies19 likes
1
Image Description

Chamarti Sreekar

Passionate about Pos...ย โ€ขย 4m

The Whole Truth Raises $15M in Series C Round Led by Sofina Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partner

See More
1 replies15 likes
4
Image Description

Vinay pratap

Just invest and wait...ย โ€ขย 3m

I am launching a healthy food brand focused on providing natural, nutritious, and delicious alternatives to processed foods. Our product line will include healthy sauces, mayonnaise, cheese, chips, chocolates, and other natural products, all made wit

See More
1 replies2 likes
Image Description

Jiya Kumar

Aspiring Entrepreneu...ย โ€ขย 3m

โœจ Letโ€™s Talk Beauty: Do We Really Know What Weโ€™re Using? โœจ The beauty industry has come a long way, but there are still so many loopholesโ€”hidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, donโ€™t you

See More
1 replies6 likes

Mohit Agni

Alright Coolย โ€ขย 15d

๐Ÿ’ก Low Investment Business Idea You Can Start Now: Dual Grape Packs ๐Ÿ‡ If you're someone who wants to start small but smart, hear me out: ๐Ÿ‘‰ Buy green and black grapes from wholesale markets. ๐Ÿ‘‰ Wash them, clean them properly, and pack them in boxe

See More
0 replies4 likes
Image Description

Bhargav Bhadresa

Grow with the flowย โ€ขย 17d

we have made the packaging of our D2C and B2B frozen food brand we are starting from Ahmedabad first then we will target the whole Gujarat and move forward as per the process Any ideas to start or any suggestions to keep in mind during launch thi

See More
1 replies2 likes
Image Description
Image Description

Greg

๐Ÿ‘คย โ€ขย 1m

Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingred

See More
3 replies25 likes
9
Image Description

Harsimran Anttal

Building myselfย โ€ขย 9d

๐Ÿ‘‹ Hi everyone! Iโ€™m thrilled to announce that my app โ€” MISTA โ€” is launching soon! If you've ever felt confused by food or skincare labels, this oneโ€™s for you. Stay tuned. ๐Ÿ’› ๐Ÿšจ The Problem: Most packaged products today claim to be โ€œnatural,โ€ โ€œsafe,โ€

See More
1 replies4 likes
Image Description
Image Description

vishakha Jangir

ย โ€ขย 

Set2Scoreย โ€ขย 5m

๐—›๐—ผ๐˜„ ๐— ๐—ถ๐—ป๐—ถ๐—บ๐—ฎ๐—น๐—ถ๐˜€๐˜ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜† ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—ฑ โ‚น๐Ÿญ๐Ÿฌ๐Ÿฌ ๐—ฐ๐—ฟ๐—ผ๐—ฟ๐—ฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ ๐—ถ๐—ป ๐—น๐—ฒ๐˜€๐˜€ ๐˜๐—ต๐—ฎ๐—ป ๐Ÿฎ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro

See More
18 replies40 likes
27

Download the medial app to read full posts, comements and news.