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The Reserve Bank of India (RBI) reduced the repo rate by 25 basis points to 6.25%, the first rate cut in nearly five years. What is the repo rate? It’s the rate at which the RBI lends money to commercial banks. A lower repo rate means cheaper loans

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“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

RBI Hints at a Rate Cut: RBI Governor Sanjay Malhotra says there’s room to cut the repo rate as inflation cools and the data lines up. Many expect a 25 bps cut in December. Let’s break down what this actually means on the ground. Lending and Banki

Meet the new Financial Advisor in the market... ChatGPT?! 🤖💰 This person saved ₹12,500 MORE than they usually do in a month and cut their food delivery expenses by a whopping 60%! Its first suggestion? Cut food delivery spending in half! - That'

Nowadays, Brands Spending More on Jio than Television in IPL Ads . Big Move: IPL ads are now more on apps like JioCinema. Higher Cost: Ads on these apps cost more, about 20-25% more than on TV. New Habits: People like to watch things differently n

Big Win for Our Partner Agency! Just helped cinematickers lands 10 new clients through our outsourcing support. Because growth isn’t just about working hard – it’s about working smart and collaborating. Who’s next? Ready to scale without spending o

The Pain of Paying is the emotional discomfort we feel when spending money. It’s stronger with cash, weaker with digital payments — because the brain doesn’t fully register the loss. Brands like Amazon, Apple, and Swiggy reduce this pain using seamle

🚀 CRED just dropped a game-changer: CRED Money. Hook: Your financial life, now as organized as Marie Kondo's sock drawer. → What's the buzz? • One dashboard to rule them all (bank accounts, that is) • Track transactions like a hawk • Spot recurr

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated