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Zomato has reduced their discounts significantly. All these marketing gimmicks are just to divert our attention from that, so they can silently become more profitable. They haven’t diverted my attention at least. They have lost me as a customer. I u

Boat setting up a new factory? Sounds less like manufacturing and more like 'manu-fact-turing.' Another smooth sail in the sea of marketing gimmicks

My 2 cents on Deepinder Goyal’s Chief of Staff post. When a founder of a stock market listed Unicorn has to put gimmicks to hire talent, it reflects 2 things. One, the quality of Talent Acquisition team that he has built at his company. Second,

Saw Razorpay’s new ad campaign during the IPL and it instantly stood out. Instead of flashy gimmicks, they featured 35 real startup founders—people who’ve actually built something bold in this country. Each ad felt fresh, relatable, and surprisingly

Hey founders and builders, Yesterday I talked about how loyalty programs tend to fall short for regular shoppers. Today I want to dig into what we’re actually doing at Troupzy to flip the script. Here’s how it works: We keep things simple, wholesale

Why Women Are Redefining Mobile Phone Purchases Women aren’t just buying phones—they’re shaping the market. Here’s how to win them over: ✅ What drives their choices? Functionality > aesthetics. Long battery life, multitasking tools, and safety feat

Growth Marketing Strategies That Made Zerodha a Fintech Giant Zerodha didn’t just disrupt the brokerage industry—it rewrote the rules on how to build a brand with zero paid marketing. 🔥 1. Word-of-Mouth > Paid Ads ✔ No aggressive promotions. No fl

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon

Do anyone invest in just an idea ? Just asking 😁

How many people just want to build a business? Just Business.