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Namma yatri case study: Introduction: Namma Yatri is a public transport initiative launched by the Bangalore Metropolitan Transport Corporation (BMTC) in 2018 to improve transportation services in Bengaluru. Objective: The primary goal of Namma Yatri is to provide efficient, affordable, and sustainable transportation options to residents and visitors in Bengaluru, aiming to reduce traffic congestion and promote eco-friendly commuting. Implementation: Namma Yatri offers a variety of transportation services, including buses, metro trains, and taxis, with a focus on enhancing connectivity and accessibility for commuters. The initiative also includes a user-friendly mobile app for real-time information and ticket booking. Results: Namma Yatri has significantly increased public transportation ridership, reducing traffic congestion and environmental impact. The initiative has improved overall commuting experiences and contributed to a more sustainable urban transport system in Bengaluru.
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Namma Yatri: Disrupting the Ride-Hailing Industry by Empowering Drivers and Setting a New Standard for Transparency Launched in 2022, Namma Yatri has transformed the ride-hailing industry by prioritizing drivers instead of imposing high commissions.
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How to Succeed in a Competitive Market? Are you someone who has a great idea but worried about big giants in the market? Success is still within reach. Take Namma Yatri as an example. Launched in November 2022 in Bengaluru, Namma Yatri reshaped rid
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