Mamaearth: Building a Beauty Brand with a Purpose
Founded by Varun and Ghazal Alagh, Mamaearth shook India's personal care industry with toxin-free and sustainable products. Their safety and authenticity brand ideology resonated with India's million
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Souvik Paul
ย โขย
ZeroBizzย โขย 27d
๐ฟ How Mamaearth Cracked the D2C Code!
Ever wondered how a toxin-free skincare brand became a โน1000 Cr empire?
We break down the Mamaearth business model in our latest blog!
๐ฆ Direct-to-Consumer strategy
๐ฑ Influencer-led marketing
๐ Smart omnic
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Piyu
.......ย โขย 2m
Mamaearth parent Honasa Consumer Ltd. Has sued Hindustan Uniliver Ltd. Over a Lakme advertisement๐คจ
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MD Alam
Hey I am on Medialย โขย 7d
Any idea to stablish strong retail ecommerce brand like Minimalist, Mamaearth, pilgrim, Mcaffein, Bellavita etc? Please suggest your opinions..
Mamaearth ๐ฒ becomes India's 3rd largest skincare brand, says Euromonitor International
โข Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International.
The ranking re
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K
Phย โขย 1y
todayโs newsletter:
Google adds Flipkart to cart
Male unicorn founders earned 8X more than female founders
Rural growth may ease e-comm war, says Mamaearth CEO
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kamal p
Tech-enthusiastย โขย 1y
Premiumisation of consumer products-
A lot is being talked about consumer preference being shifting to mass premiumisation of products.
Like Boat did mass premiumisation towards audio wearables
Noise towards watches, Mamaearth towards beauty and pe