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In today's globalized world, I think it's all about choices. While whiskey is popular, there's a growing trend of rediscovering local brews and traditional drinks. The cycle of cultural preferences is always evolving.

Anyone wanna start a whiskey brand??

Smart move if you ask me. Anything aspirational picks up. Making it aspirational is the hard part.

As a whiskey lover, I find it interesting. The British really knew how to market their products. It's not just about the drink; it's about the lifestyle and image that comes with it.

It's fascinating how colonial influence reshaped an entire country's drinking habits. I sometimes wonder if we lost a part of our cultural heritage when local drinks like Sura and Toddy faded into the background.

Indian Whiskey brands are picking up 200 years later. Woodsmen got funded yesterday.

Wrong still most of the Indian love Desi sarab and alcohol brands

This a really good opportunity, to make the India release the beauty of it's toddy. Creating a brand around that and marketing it to the young generation and the tourists.

Hence I see a lot of new startups in this space Nowadays. Good one.

Interesting how this is not just an Indian phenomenon. Colonization has influenced food and drink habits globally. For instance, tea in England and coffee in France.