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90s Kids out there, Do you remember these ads, "Washing powder nirma"🕺 Fevicol's egg and chicken ad😂 Amul butter ads😋 and lot more... You see most of the millennials and boomers loves those 80s and 90s ads showed on tv and still watches them

“The Silent & Pause Technique: How Strategic Gaps Trigger Emotional Impact in Marketing” The Silent and Pause Technique is a powerful neuro-marketing tactic that uses intentional silence or visual stillness to reset audience attention and create con

From Idea to Impact – The Power of Video Creation & Editing In today’s fast-moving digital world, attention is the new currency. And nothing captures attention better than a well-crafted video. Whether it’s a brand story, a product demo, or an eng

Ever wondered how URL shorteners make money? Take AdFly, for example. Launched in 2009, it turned link sharing into a multi-million-dollar business. Here’s how: when someone clicked on a shortened link, they were shown ads before reaching the final d

₹1.2Cr in 30 Days When this D2C fashion brand came to us, they were already doing decent numbers. 📉 Monthly revenue hovered around ₹7–8L. Their product? Loved. Their pricing? Reasonable. Their customer base? Loyal They were running ads, yes — But

Feeling less than your best? You’re not alone. In today's digital world, social media can amplify our insecurities. Here's how: 📸 The Highlight Reel Effect: We scroll through curated posts of success, beauty, and happiness. Every picture tells a s

Imagine creating a simple game in a matter of days, only to have it explode in popularity and rake in millions. The story of Flappy Bird & how accidents can be goldmines. Dong Nguyen did just that with Flappy Bird. Initially, the game flew under t

Netflix lost $20 billion in value in just a few hours… because of *two words* from Elon Musk. “Cancel Netflix.” That’s all he posted on X. And suddenly, Wall Street listened. The stock dipped. The market panicked. Value evaporated. This isn’t abou

The Real Story of Agentic AI in India — Beyond the Hype I recently read a blog about the current state of Agentic AI in India. While the global scene is buzzing, our own adoption curve tells a very different story. Here are the five key things that

Spotify is fascinating. • $13B annual revenue • 574M active users • 226M premium subscribers But here’s the twist: Even with millions of paying users, 57% of Spotify’s revenue comes from subscriptions, while only 13% comes from ads. So, how does a