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Wingify acquires AI-powered user insights startup Blitzllama

IndianStartupNews

IndianStartupNews · 1d ago

Wingify acquires AI-powered user insights startup Blitzllama

Wingify, the parent company of VWO, has acquired the AI-driven user insights startup Blitzllama in an all-cash deal. Blitzllama, established in 2021, specializes in tools that offer real-time user feedback analysis using AI, helping product teams gain actionable insights swiftly. Its capabilities will be integrated into VWO, enhancing Wingify's ability to combine user feedback with behavioral data for better user experience understanding. Blitzllama was part of Y Combinator's Winter 2022 batch.

Related News

Wingify acquires AI user research startup Blitzllama

Entrackr

Entrackr · 1d ago

Wingify acquires AI user research startup Blitzllama

Wingify, the parent company of experimentation platform VWO, has acquired AI-powered user insights startup Blitzllama in an all-cash deal for an undisclosed amount. Founded in 2021, Blitzllama provides tools that help product and growth teams collect and analyse user feedback in real time. Its platform allows companies to gather in-product responses, review qualitative inputs from surveys and support interactions, and use AI models to summarise themes and sentiment across large datasets. Following the acquisition, Blitzllama’s capabilities will be integrated into the VWO platform. Existing Blitzllama customers will be migrated to VWO, with access to their data and ongoing support retained. Wingify said the integration will allow teams to connect behavioural data from experiments with direct user feedback, helping them understand not just what users do, but why they do it. Blitzllama was part of Y Combinator’s Winter 2022 batch and had raised early funding from 2am VC and other SaaS-focused investors. The startup worked with digital-first businesses across fintech and retail sectors. The deal comes as Wingify continues to scale its global SaaS business. The company reported that its annual recurring revenue is approaching $60 million (Rs 540 crore), driven largely by enterprise customers outside India. The development comes nearly a year after the acquisition of Wingify by Singapore-based private equity firm Everstone. While the impact of Wingify’s acquisition by Everstone will only be visible when the SaaS firm files its FY26 numbers, the company’s profit plunged more than 60% in FY25 due to an 88% increase in employee benefit costs. Its revenue grew 34% to Rs 386 crore during the last fiscal year.

Saas firm Wingify acquires Blitzllama to push AI-led user research - The Economic Times

Economic Times

Economic Times · 1d ago

Saas firm Wingify acquires Blitzllama to push AI-led user research - The Economic Times

Wingify, a SaaS firm known for its VWO experience optimization platform, has acquired Blitzllama, an AI-driven user insights platform. This acquisition aims to enhance VWO's user research capabilities by integrating Blitzllama’s AI models that convert qualitative feedback into actionable insights rapidly. Existing Blitzllama customers will transition to VWO, ensuring continued access to data and support. This move is expected to bolster Wingify’s product intelligence and has been supported by Everstone Capital, which holds a significant stake in Wingify.

ET Startup Awards Alumni: where are they now? - The Economic Times

Economic Times

Economic Times · 3m ago

ET Startup Awards Alumni: where are they now? - The Economic Times

The Economic Times Startup Awards have recognized standout startups over the past decade. Ather Energy, a leader in electric two-wheelers, went public in 2023. Wingify was acquired for $200 million. Tricog Health partnered with Omron for AI-powered health monitoring. Digantara, a space tech startup, seeks $50 million funding for its satellite technology. Lenskart, recognized as Startup of the Year 2024, plans a significant IPO, solidifying its position in the eyewear market.

AI Tool of the Week | Perplexity Labs to make sense of scattered user feedback

Livemint

Livemint · 5m ago

AI Tool of the Week | Perplexity Labs to make sense of scattered user feedback

Perplexity Labs is an AI-powered tool that assists product managers by automating deep web research for user feedback. It aggregates insights and visualizes trends from scattered user comments, online reviews, and forums. By synthesizing this data, the tool helps quickly identify recurring issues like poor output quality, complex interfaces, or slow performance in user feedback. This enables product teams to act swiftly and effectively, enhancing user experience by delivering tailored recommendations.

Zendesk acquires AI-led quality management platform Klaus

Economic Times

Economic Times · 1y ago

Zendesk acquires AI-led quality management platform Klaus

Zendesk, a software-as-a-service (SaaS) platform, has announced their acquisition of Klaus, an AI-powered quality management platform. This acquisition will allow Zendesk customers to deliver consistent, high-quality service across all channels, with both human and digital agents. Klaus' AI capabilities can score 100% of customer support interactions, identify sentiment, outliers, churn risk, and provide actionable insights. This acquisition is part of Zendesk's strategy to enhance their workforce engagement management solutions. The deal is expected to close in Q1 2024, pending regulatory approvals.

OpenAI acquires a New York Startup Global Illumination

Startup News FYI

Startup News FYI · 2y ago

OpenAI acquires a New York Startup Global Illumination

OpenAI, the AI company renowned for its AI-powered chatbot ChatGPT, has announced its acquisition of Global Illumination, a New York-based startup specializing in AI-driven creative tools, infrastructure, and digital experiences. This marks OpenAI's first public acquisition in its approximately seven-year history. The specifics of the deal remain undisclosed.

Reddit unveils AI-driven ad tools to help brands tap into user discussions

Economic Times

Economic Times · 6m ago

Reddit unveils AI-driven ad tools to help brands tap into user discussions

Reddit has launched two AI-powered advertising features to enhance brand engagement. "Reddit Insights" provides real-time insights for marketers by identifying platform trends and testing campaign ideas. The "Conversation Summary Add-ons" feature allows brands to integrate positive user comments directly under their ads. As platforms like Reddit, Snap, and Pinterest leverage AI-driven tools to attract marketers amid economic uncertainties, Reddit's initiatives come alongside a revised global ad revenue forecast by WPP Media due to changing U.S. trade policies.

Lenskart acquires AI-powered video analytics startup Tango Eye

Economic Times

Economic Times · 2y ago

Lenskart acquires AI-powered video analytics startup Tango Eye

Lenskart, the omnichannel eyewear retailer, has announced its acquisition of Tango Eye, an AI-based computer vision startup. The Chennai-based startup helps retail stores improve efficiency and increase sales by converting video data into actionable insights. Lenskart plans to use Tango Eye's technology to enhance the customer experience and optimize processes. The financial details of the deal were not disclosed.

Adobe acquires Indian generative AI startup Rephrase.ai

Economic Times

Economic Times · 2y ago

Adobe acquires Indian generative AI startup Rephrase.ai

Adobe has acquired Bengaluru-based startup Rephrase.ai, which specializes in AI-powered video creation. The acquisition will enable Adobe to integrate Rephrase's generative AI video capabilities into its Creative Cloud platform, offering enhanced video content tools to its customers. This marks Adobe's first entry into the generative AI and video-tooling space and the first acquisition of an Indian startup by the company. The deal includes a complete cash exit for Rephrase's investors and the majority of the team joining Adobe. The exact deal size has not been disclosed.

Klarna’s CEO is now taking your calls — over an AI hotline

The Verge

The Verge · 6m ago

Klarna’s CEO is now taking your calls — over an AI hotline

Klarna now offers an AI-powered hotline featuring a digital version of CEO Sebastian Siemiatkowski to collect feedback on their services. Users in the US and Sweden can call to share suggestions, report issues, or learn about Klarna's mission. The AI generates summaries analyzed by large language models for actionable insights. Klarna's teams then prioritize tasks based on feedback. This initiative could lead to rapid product improvements based on user input.

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