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Will Tata’s Curvv ball strike out Hyundai?

Tata Motors, the third-largest passenger vehicle maker in India, aims to overtake Hyundai and claim the second position in the market. Tata has seen a significant increase in sales and market share in recent years, driven by the popularity of its SUVs. However, to surpass Hyundai, Tata needs to fill the gap in its product lineup by introducing a mid-sized SUV. Additionally, Tata is banking on its electric vehicle offerings to narrow the gap with Hyundai, although charging infrastructure remains a challenge. The competition between Tata, Hyundai, and other major players in the Indian car market is expected to intensify in the coming years.

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