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US spending on TikTok Shop gains as TikTok faces threat of ban, data shows

Economic TimesEconomic Times · 14d
US spending on TikTok Shop gains as TikTok faces threat of ban, data shows

TikTok Shop has gained market share in US ecommerce during the holiday shopping season. The platform, launched in September 2023, serves as an ecommerce channel for popular brands. With sales reaching $100 million on Black Friday, TikTok Shop saw a significant increase in the number of people purchasing goods each month. However, a potential ban on TikTok in the US could impact TikTok Shop as well. The platform competes with rivals Shein and Temu, showcasing merchandise from third-party vendors, often shipped from China. TikTok's curation of content and products has attracted users like Jasmine Whaley who enjoy the convenience and quick delivery. LIVE sessions on TikTok Shop have also seen significant growth, offering a unique shopping experience. US spending on TikTok Shop exceeded that of Shein and Temu leading up to Cyber Monday, according to data from Facteus.

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