🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
✕
Login
Home
News
Messages
Startup Showcase
Trackers
Premium
Premium Content
Jobs
Notifications
Settings
Try our Valuation Calculator →
Log In
News on Medial
Tales of a shopping influencer
The Verge
·
1y ago
Medial
Flip is a social media platform dedicated solely to shopping. Users are bombarded with sales pitches and ads, making it clear that the app's main purpose is to facilitate shopping. Mia Sato from The Verge explored the Flip ecosystem and shared her experiences as a shopping influencer. The podcast episode also discusses the Fujifilm X100VI, the successor to TikTok's beloved camera, and examines why the X100 line is unique and difficult to replicate. Lastly, the hosts address a question about their coverage on parts pairing and the right-to-repair movement.
View Source
Related News
Ecommerce adoption in Tier II set to surge as 60% consumers boost festive online budgets: Meesho report
YourStory
·
11m ago
Medial
More than 60% of shoppers on Meesho, an ecommerce marketplace, plan to increase their online shopping budgets, indicating a growing trend of ecommerce adoption in Tier II cities. The company's report, "E-commerce Festive Forecast 2024," suggests a shift towards planned shopping, with 60% of respondents preparing their festive purchases in advance. Social media and influencers play a significant role in shaping consumer purchasing decisions, with 40% of shoppers driven by FOMO and 50% relying on influencer affiliate links. Positive reviews, high-quality content, and detailed product information also influence online purchases. Meesho has created around 850,000 seasonal job opportunities this festive season, a 70% increase from last year.
View Source
MBA grad quits job to sell organic food, aims ₹10 Cr ARR in FY25
Internet
·
1y ago
Medial
Deepak Sabharwal, a cost accountant at GE in Gurgaon, balanced his corporate job with farming in Pushkar. When his mother was diagnosed with cancer, he suspected pesticides contributed to health issues. Deepak left job for organic farming, founding Earthy Tales in 2018. His startup grew and earned ₹4 Cr in FY24. Earthly Tales now aims ₹10 Cr ARR in FY25.
View Source
Self-regulatory body to fix guardrails for growing influencer marketing business
Economic Times
·
3m ago
Medial
A new self-regulatory body, the India Influencer Governing Council (IIGC), aims to regulate the burgeoning influencer marketing sector, projected to reach Rs 3,375 crore by 2026. Comprising industry giants like Hindustan Unilever and Google, it introduced a 79-page Code of Standards to ensure legal, honest, and transparent influencer content. The IIGC also launched India Influencer Ratings, promoting accountability and quality content, addressing challenges like lack of standardization, and fostering trust and responsibility in the digital ecosystem.
View Source
Collective Artists Network acquires flash-fiction platform Terribly Tiny Tales
Livemint
·
1y ago
Medial
Creator marketplace and talent management firm, Collective Artists Network, has acquired storytelling platform Terribly Tiny Tales in a move to expand its presence as a new media company. Terribly Tiny Tales, founded in 2013, has a community of over five million creators and hosts content on platforms such as Instagram and YouTube. With a weekly engagement of 25 million people, the platform offers valuable opportunities for brands to share their stories. This acquisition aligns with Collective Artists Network's strategy to support storytelling and establish itself as a leading new media company.
View Source
Here comes the AI sponcon
The Verge
·
1m ago
Medial
TikTok is introducing AI-generated influencer content through its Symphony ads platform. Brands can now create videos featuring virtual avatars showcasing products, mimicking human influencer styles. This approach automates content creation, reduces advertising costs, and expands influencer marketing with attributes like language dubbing. While AI advances provide cost benefits for advertisers, there's potential competition for human influencers, as AI-generated content could diminish rates and replace traditional influencer roles. TikTok plans to label AI-generated content appropriately.
View Source
Upskilling creators via AI, influencer platform Rigi to double creator count on its platform
Money Control
·
1y ago
Medial
Rigi, a platform focusing on monetization for creators, has introduced AI technology in the influencer space with its product called AI voice influencer. The platform aims to expand opportunities for content creation, promotion, and engagement by training the AI model to mimic and adapt the voice of any creator. Rigi founder Swapnil Saurav believes that the voice AI influencer will enhance audience reach, set a new standard for engagement, and increase monetization for content creators in India. The company plans to double the number of creators on its platform to 25,000 by December 2024.
View Source
Upskilling creators via AI, influencer platform Rigi to double creator count on its platform
Money Control
·
1y ago
Medial
Rigi, an influencer monetization platform, is introducing AI technology to enhance content creation and engagement. Their product, AI voice influencer, allows creators to mimic and adapt their voice to reach a wider audience. Rigi is also offering a trading course service called Gap Up, noting the potential for advisory services in the influencer space. The company expects a significant increase in monetization for content creators in India, aiming to double their creator count to 25,000 by December 2024.
View Source
Influencer marketing firm vHub.ai raises funding from Z21 Ventures, others
Economic Times
·
1y ago
Medial
Influencer marketing company vHub.ai has raised an undisclosed amount of funding in a seed round led by Z21 Ventures and Start Up India Seed Fund Scheme. The funds will be used to advance the company's AI technologies, improve influencer discovery analytics, and strengthen connections between brands and influencers. vHub.ai also plans to develop additional tools for understanding audience engagement and creating effective marketing strategies. The funding will help the company scale its technology, support international expansion, and address challenges in the growing influencer marketing industry.
View Source
Influencer marketing gains ground as global ad budgets tighten
Economic Times
·
1m ago
Medial
Influencer marketing is gaining traction as brands face tighter global ad budgets. Companies like Saratoga Spring Water and Coach have benefited from viral influencer promotions, particularly on platforms like TikTok. With traditional advertising being expensive and less effective with younger audiences, influencer marketing offers a more personal, affordable approach. The industry is expected to grow significantly, reaching $33 billion by 2025. While effective, the strategy comes with risks, such as potential missteps by influencers.
View Source
Why 86% of Indians plan to do their seasonal holiday shopping online
IndianStartupNews
·
1y ago
Medial
A recent survey by Cisco AppDynamics shows that 79% of Indian consumers plan to do more of their holiday shopping online this year compared to the previous year. The survey also reveals that 72% of Indian respondents expect their total holiday shopping to be conducted online, with 86% wanting to do more of their holiday shopping online this time. Reasons for the shift to online shopping include a broader range of choices, avoiding in-store rush, time constraints, shopping flexibility, convenience, and preference for the digital shopping experience. Consumer expectations for online retailers are also high, with any failures in applications or digital services causing anxiety and anger, and potentially pushing consumers back to in-store shopping. 80% of respondents stated that a subpar online shopping experience is not acceptable, and brands have just one chance this holiday season to make a lasting impression.
View Source
Trackers
Active Indian VC’s
OG Capital
Email
With a hands-on approach, OG Capital aims to invest in over 20 promising...
Accel Partners
Email
Early and growth-stage investments in disruptive technology companies with...
Blume
Email
Early-stage venture capital firm investing in technology startups in India. Focus on...
Access All Trackers
Startup Showcase Winners
June 2025
Buddy
Helping your parents when you are miles away
BiteStop
The Pit Stop Your Cravings Deserve
Bloomer
The next generation E-commerce platform
Enter Ongoing Startup Showcase
Top Users
Trending News on Medial
Download the medial app to read full posts, comements and news.
Go to Medial App
Not Now
Know everything that’s happening in the startup ecosystem, first.
Enable Notifications?
No, thanks
Count me in
/cdn.vox-cdn.com/uploads/chorus_asset/file/25307375/VST_0227_Site.jpg)
/indianstartupnews/media/agency_attachments/s1FnhAYONODoxNkoC8xA.png)
