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Swiggy takes Instamart to 42 cities ahead of festive season
Economic Times
·
11m ago
Medial
Swiggy's quick commerce business, Instamart, has expanded to 42 cities from 27 in order to meet the increased demand during the festive season. The platform has launched operations in 10 new cities and plans to expand further, particularly in tier 2 and 3 markets. Instamart aims to enhance its offerings by partnering with local brands and vendors. Competitors such as Blinkit and Zepto are also expanding their operations in the quick commerce space. Larger ecommerce players like Flipkart and Amazon are entering the market with their own quick commerce services.
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Quick Commerce Platforms Expand Into Smaller Cities Ahead Of The Festive Season
Inc42
·
11m ago
Medial
Swiggy Instamart and Zomato's Blinkit are expanding their quick commerce services to smaller cities, expecting a surge in sales during the upcoming festive season. Swiggy has introduced its service in Udaipur, Warangal, Salem, Amritsar, and Kanpur, while Zomato's quick commerce arm has also started expanding into smaller cities. Both companies aim to benefit from the growing demand for quick delivery services in the online shopping market.
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Blinkit, BigBasket and Swiggy Instamart to deliver gold, silver coins in 10 minutes
Livemint
·
9m ago
Medial
BigBasket has partnered with Tanishq to offer gold and silver coins to customers for the festive season. Customers can purchase coins such as Lakshmi Ganesh Silver Coin (10 g) and Tanishq Gold Coins (1 g), among others. BigBasket aims to deliver these coins in just 10 minutes. Along with BigBasket, Blinkit and Swiggy Instamart are also offering quick delivery of gold and silver coins this festive season. The partnership is part of BigBasket's strategy to expand its offerings beyond food and fulfill customers' Diwali wishlist.
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Swiggy's Strategic Merger: Instamart and InsanelyGood Align Ahead of IPO Launch
StartupTalky
·
1y ago
Medial
Swiggy has merged InsanelyGood with its Instamart grocery delivery service as part of its strategy to improve efficiency and combine its food and grocery delivery services. This move comes ahead of Swiggy's anticipated IPO and aims to increase investor confidence. Swiggy Instamart is recognized as India's leading quick commerce grocery service and operates in over 25 cities. The integration of InsanelyGood into Instamart will help Swiggy streamline operations and solidify its position in the rapidly growing online grocery market, catering to the increasing demand for quick delivery of essential groceries.
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Festive season to create 216,000 temp jobs, hiring up 20% YoY
Economic Times
·
23d ago
Medial
India's festive season is anticipated to generate over 216,000 seasonal jobs from July to December, marking a 15-20% increase in temporary hiring compared to the previous year, according to Adecco India. The surge is driven by strong consumer sentiment and aggressive festive promotions across sectors like retail and logistics. Metro cities lead in hiring demand, with a 19% rise, while tier 2 cities experience faster growth at 42%. Employers focus on digital fluency and retention strategies, including improved incentives.
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Swiggy rolls out ‘Lite’ plan, bundling for One programme to take on Zomato Gold
Economic Times
·
1y ago
Medial
Swiggy has introduced a cheaper version of its membership program called Swiggy One Lite, offering 10 free deliveries on food orders over Rs 149 for a three-month period. Additionally, users will receive free deliveries on Instamart orders above Rs 199 and a 10% discount on Swiggy Genie deliveries over Rs 60. The launch aims to attract non-members and comes as Swiggy and Zomato compete to increase their subscription base during the festive season. Swiggy One had a few million subscribers as of late August, while Zomato Gold had 1.8 million subscribers as of March.
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Swiggy hikes platform fee to ₹10
Inshorts
·
9m ago
Medial
Swiggy has increased its platform fee to ₹10 per order. The food delivery company first introduced the platform fee of ₹2 in April last year and the current increase reflects a 400% hike since then. Swiggy's move comes after rival Zomato increased its platform fee from ₹7 to ₹10 ahead of the festive season.
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Amazon Prime Day boosts sales across categories, but smartphones lag - The Economic Times
Economic Times
·
25d ago
Medial
Amazon's Prime Day sale saw substantial growth in several categories, including electronics, beauty, home, and fitness, despite lagging smartphone sales. Brands reported up to sixfold sales increases, indicating robust consumer demand and a strong start to the festive shopping season. This event serves as a crucial sales boost and market indicator ahead of the festive quarter. While metro city sales remained strong, tier II and III cities contributed significantly to the order volume.
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Quick commerce platforms see surge in Diwali gift orders
Economic Times
·
9m ago
Medial
Quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto are experiencing a surge in Diwali gift orders as they aim to gain more market share during the festive season. These platforms are offering features like EMI, postpaid options, and quick returns to attract customers. They have also expanded their inventory with festival-related products. The demand for quick commerce is expected to increase in the last week of festive sales as consumers make last-minute purchases for gifts and essentials. Direct-to-consumer brands are also expecting significant growth in sales on these platforms during Diwali.
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Quick commerce firms roll up sleeves for a big slice of festival season pie
Economic Times
·
9m ago
Medial
Quick commerce platforms like Swiggy Instamart, Blinkit, Flipkart Minutes, and Zepto are using aggressive customer acquisition and retention tactics to gain a larger market share during the festive season. Swiggy Instamart has reduced the minimum order value for free delivery, while Blinkit has started offering free deliveries for orders above a certain amount. Flipkart Minutes has gained traction during its Big Billion Days sales, while Zepto is emerging as a strong competitor to Blinkit, especially in major markets. Quick commerce companies are also expanding their dark store footprint, investing in expansion and incentives to attract customers. Zomato's recent fundraising efforts aim to enhance cash balance and compete with other players in the market.
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Will Quick Commerce Eat Amazon, Flipkart’s Festive Season Lunch?
Inc42
·
10m ago
Medial
- Quick commerce platforms are gaining a significant share in online grocery sales, expected to reach 51% outside the festive season. - Quick commerce platforms are challenging local kirana shops rather than traditional ecommerce marketplaces. - Ecommerce giants like Flipkart and Amazon dominate mobile phone sales and quick commerce platforms have limited impact in this category. - Customers prefer the credit features, returns, and exchanges offered by ecommerce marketplaces during the festive season. - Quick commerce platforms have limited inventory risks in the fashion category, with vertical marketplaces holding the key share. - Quick commerce platforms are rapidly adopting skin care and beauty products, which may impact niche players like Nykaa and Purplle. - The emergence of quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart has disrupted traditional ecommerce giants in the market.
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