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The Verge

The Verge

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Samsung says Bixby’s still not dead

Samsung is reportedly still dedicated to enhancing its voice assistant, Bixby, with AI capabilities. The company sees the competition, such as Google's Gemini, as a challenge rather than a replacement. Samsung executive, Won-joon Choi, stated that Bixby needs to be redefined and become smarter, enabling more natural conversations. Samsung's decision to focus on enhancing Bixby comes amidst efforts by other tech companies, like Apple, to incorporate AI advancements into their voice assistants.

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