News Post

Role of CFO as business accelerator for MSME in a disruptive business environment

OutlookIndia

· 3m
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Micro, small, and medium enterprises (MSMEs) play a crucial role in economic growth, accounting for over 70% of businesses. To overcome challenges and drive growth, CFOs need to fulfill various roles. These include strategic value creation through long-term planning, effective budgeting, cash flow management, business performance measurement, risk assessment and management, adoption of new technologies, cost optimization, and profitability management. CFOs also play a key role in M&A activities, talent development, and focusing on ESG practices. The presence of a CFO in an MSME can help prioritize these crucial functions for sustained growth.

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