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Pluckk: A food-tech startup transforming fresh produce in India
Inshorts
ยท
4m ago
Medial
Pluckk, a Mumbai-based food-tech startup, delivers fresh, traceable, and residue-free produce through a farmer network, HACCP-certified processes, and eco-friendly ozone washing. With partnerships on Amazon, Swiggy, Zepto, and Blinkit, and Kareena Kapoor Khan as an investor, Pluckk aims to double revenue and expand to 15 cities in three years.
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Kareena Kapoor-backed Pluckk to raise $10 Mn in Series A
Entrackr
ยท
4m ago
Medial
Pluckk competes with Gourmet Garden, Kisankonnect, and, to some extent, Otipy. Its major competitors, Deep Rooted and Fraazo, shut down their operations after raising a sizeable amount. Business-to-consumer fresh produce food-tech platform Pluckk is all set to raise Rs 85 crore (approximately $10 million) in its Series A funding round from Euro Gulf Investment. This marks the Mumbai-based company's first notable fundraising after a three-year hiatus. The board at Pluckk has passed a special resolution to issue 3,023 Series A compulsory convertible preference shares at an issue price of Rs 2,81,383 each to raise Rs 85 crore or $10 million, its regulatory filings accessed from the Registrar of Companies show. The filings further added that the fresh proceeds will be used for aggressive growth, interest payment on debentures, and other corporate purposes. According to Entrackrโs estimates, the company will be valued at around $50-55 million post-allotment. Founded in 2021 by Pratik Gupta, Pluckk is a farm-to-fork platform that delivers fresh, lifestyle-focused produce to consumers. It also offers trendy food options like vegan choices, carb alternatives, and items for gut health and immunity. Before this round, the company had secured $5 million in seed funding from Exponentia Ventures. Following that, it acquired the DIY meal kit platform KOOK for $1.3 million. Last year, Pluckk acquired the nutrition brand Upnourish for $1.4 million. The Mumbai-based company is targeting a Rs 200 crore ARR for the current fiscal year. In the fiscal year ending March 2024, it experienced a 25.6% year-on-year growth to Rs 42.8 crore, compared to Rs 34 crore in FY23, with a loss of Rs 41.03 crore.
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Pluckk acquires D2C nutrition brand Upnourish in $1.4 million deal
Economic Times
ยท
10m ago
Medial
Digital lifestyle brand Pluckk has acquired Upnourish, a rapidly growing nutrition brand in India, for $1.4 million. This move aims to expand Pluckk's presence in the nutrition market as India's share in the global nutrition category is expected to grow significantly. Upnourish offers personalized nutrition plans and meal replacement products, addressing various health concerns. The acquisition will help Pluckk enhance its offerings and provide holistic health solutions to a larger audience. Pluckk aims to revolutionize the farm-to-table model by directly offering a variety of fresh produce to consumers.
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Foodtech startup Fambo raises Rs 21 Cr in pre-Series A funding
Entrackr
ยท
6m ago
Medial
Foodtech startup Fambo has raised Rs 21 crore ($2.5 million) in a pre-Series A funding round led by EV2 Ventures, with participation from Rajesh Sawhney and several Ultra High Net Worth Individuals (UHNIs). The proceeds will be utilized to scale its operations across India, establish an export vertical, invest in technology, and grow its network of partner farms, Fambo said in a press release. Co-founded in 2022 by Akshay Tripathi and Sudarshan Satle, Fambo is a foodtech startup aiming to transform food systems through technology. With its AI-enabled platform, the company ensures traceability of fresh produce from farms to restaurants, adhering to food safety standards such as GAP, FSSAI, ISO, and NSF. The companyโs product portfolio includes fresh produce, sauces, gravies, frozen items, and fried products, catering to diverse customer needs. The Noida-based startup connects farmers directly with restaurants, hotels, and cloud kitchens through its AI-enabled platform, ensuring fresh produce, minimizing waste, and maintaining quality. The company operates a state-of-the-art micro-processing center, offering semi-processed food items to help food service businesses reduce costs, ensure consistency, and streamline operations.
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Wheelocity Raises $15 Mn To Expand Into FMCG Space
Inc42
ยท
9m ago
Medial
A startup has raised funding to expand its business beyond fresh produce and groceries. The company plans to venture into non-food FMCG items, staples, household essentials, and other discretionary products. Additionally, they intend to improve their technology to offer more efficient and accessible services for their customers. Founded in April 2022, the startup solves supply chain issues for fresh commerce in India and operates on a phygital model to cater to semi-urban and rural consumers.
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Omnivore, BII-backed agritech firm Fasal divesting unit to Innoterra
VCCircle
ยท
5m ago
Medial
Agritech firm Fasal, backed by Omnivore and others, is divesting its fresh produce distribution business to Swiss-Indian food-tech firm Innoterra. Innoterra aims to leverage Fasalโs extensive farmer network for expanding operations in Bengaluru and Chandigarh, offering premium, traceable produce. Fasal will refocus on providing IoT-enabled farming solutions. Innoterra anticipates Rs 80 crore revenue in FY25 from the fresh fruits business, with plans for further expansion and adoption of precision agriculture practices.
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Ninjacart revolutionizes India's fresh produce supply chain
Inshorts
ยท
4m ago
Medial
Ninjacart streamlines Indiaโs fresh produce supply chain by directly connecting farmers to retailers, cutting out middlemen and reducing waste. Using AI-driven logistics, it delivers fresh produce within 12 hours of harvest, ensuring fair pricing and better margins for farmers while providing fresher food and stable prices for retailers, benefiting the entire ecosystem.
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Aeravti Ventures leads $1 Mn round in Origin Fresh
Entrackr
ยท
6m ago
Medial
Snippets Aeravti Ventures leads $1 Mn round in Origin Fresh Fresh produce brand Origin Fresh has secured $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of Ultra HNIs. New Update Fresh produce brand Origin Fresh has secured $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of Ultra HNIs. The fresh funds will be utilized to enhance the delivery network and support the development of cutting-edge infrastructure, Origin Fresh said in a press release. Co-founded in 2020 by Prashanth Vasan and Sidharth Raveendran, Origin Fresh delivers farm-fresh, untouched produce directly to customers' doorsteps, eliminating middlemen to offer unbeatable prices and uncompromising quality. The startup is committed to encouraging consumers to prioritize freshness and quality over speed, fostering a thoughtful approach to meal planning and healthy living. According to the Bengaluru-based company, by delivering farm-fresh, high-quality produce, it aims to enhance culinary experiences and promote overall well-being, inspiring a movement that celebrates the richness and nourishment of fresh produce. The brand promises delivery from farm to home within 12 hours. Origin Fresh claims that it has surpassed 5,000 orders within the first 40 days of launch, with over 60% of customers placing repeat orders within two weeks. The company has earned strong trust for its quality and freshness. It focuses exclusively on fresh produce and has carved a niche among health-conscious consumers, boasting an extensive catalog of over 250 items, including a wide range of exotic options.
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Varaha, three others raise early-stage funding
VCCircle
ยท
1y ago
Medial
Climate tech startup Varaha has raised $8.7m in a Series A funding round to improve its technology and expand operations across Asia and Sub-Saharan Africa. Varaha enables smallholder farmers to generate carbon credits through nature-based solutions and remote sensing analytics. Meanwhile, food tech platform Ghost Kitchens India has secured $5m in a Series A funding round, which will be used to scale operations, upgrade the partner programme, and increase the footprint of cloud kitchens and QSR stores. In addition, artificial intelligence startup Kusho has raised $600,000 in a pre-seed funding round, while agri-produce manufacturer Indic Wisdom has raised INR 40m.
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Milkvilla: Smart, Eco-Friendly Milk Delivery Revolution
Inshorts
ยท
2m ago
Medial
Patna-based startup Milkvilla is transforming dairy delivery with app-controlled, Bluetooth-enabled dispensers mounted on autorickshaws. Operating in Patna, Muzaffarpur, and Bengaluru, it serves 6,000+ customers with chilled, farm-fresh Desi cow milk in reusable containers. By merging IoT with sustainability, Milkvilla offers a plastic-free, hygienic, and eco-friendly solution for urban India.
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From farm to factory: Dela Foods is rewriting the rules of food processing in India
Economic Times
ยท
1m ago
Medial
Dela Grain Foods Pvt Ltd, founded by Eva Chawla in 2014, significantly impacts India's food processing sector by reducing fresh produce waste through direct farmer engagement and bulk purchasing. Their model ensures fair pricing and eliminates intermediaries, supporting farmer incomes and reducing post-harvest losses. With a focus on sustainability and innovation, Dela Foods creates economic value from food waste, offering diverse food products while achieving scalability typical of larger enterprises.
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