🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
✕
Login
Home
News
Messages
Startup Showcase
Trackers
Premium
Premium Content
Jobs
Notifications
Settings
Try our Valuation Calculator →
Log In
News on Medial
PhonePe & HDFC Co-branded Credit Card: Inside the Benefits of the 'Ultimo' Variant
YourStory
·
21d ago
Medial
HDFC Bank and PhonePe have launched the 'Ultimo' co-branded credit card, integrating UPI convenience with credit card benefits. Targeted at Indian users, the Ultimo card offers rewards on UPI transactions, with a 10% reward on PhonePe app spends and 5% on select online brands. The card comes with a ₹999 joining fee, offset by welcome offers and rewards. Additional perks include domestic lounge access and seamless card management via the PhonePe app.
View Source
1
Related News
PhonePe, HDFC Bank partner to launch UPI-linked co-branded credit cards
YourStory
·
29d ago
Medial
PhonePe and HDFC Bank have launched a co-branded credit card linked to UPI, targeting India's digitally savvy consumers. The card, available in two variants, integrates with the UPI network, allowing credit payments via UPI QR codes at merchants. This partnership combines PhonePe’s user base with HDFC’s credit expertise. The card offers rewards such as 10% points on selected spends and airport lounge access, reflecting a trend of co-branded cards in India’s payment ecosystem.
View Source
Cobranding with Tata Neu, Swiggy widens HDFC Bank cards’ reach
Economic Times
·
1y ago
Medial
HDFC Bank is capitalizing on the trend of co-branded credit cards by issuing a large number of cards in partnership with popular brands like Swiggy and Tata. This move by HDFC Bank allows customers to enjoy special offers and benefits when using these co-branded cards, enhancing their overall card usage experience.
View Source
Swiggy Launches Co-Branded Credit Card With HDFC Bank
OutlookIndia
·
2y ago
Medial
Swiggy, the e-commerce platform, has collaborated with HDFC Bank to introduce a co-branded credit card. The card aims to offer customers exclusive benefits and rewards for transactions made on the Swiggy platform. It will offer 10 per cent cashback on Swiggy and 5 per cent cashback across 1000 e-commerce platforms
View Source
Tata Neu-HDFC Bank credit card crosses 2M issuances
YourStory
·
4m ago
Medial
Tata Neu and HDFC Bank's co-branded credit card has surpassed 2 million issuances, representing over 13% of new credit cards issued in Q3 FY25. The card's integration with UPI has led to significant engagement, with over 12 million monthly transactions totaling around Rs 800 crore in spending. Available in RuPay and Visa, it offers rewards and benefits. Launched in April 2022, Tata Neu is a multi-purpose super-app developed by Tata Digital.
View Source
Should you apply for the PNB-EaseMyTrip co-branded credit card?
Money Control
·
1y ago
Medial
Punjab National Bank (PNB) has partnered with EaseMyTrip to launch a co-branded travel credit card. The PNB EMT credit card offers various benefits such as a welcome gift voucher, discounts on flight and hotel bookings, airport lounge access, and more. While the card comes with an annual fee of INR 2,000, it offers benefits worth more than the joining fee. However, some critics argue that the card is overpriced compared to its rival, the Standard Chartered EaseMyTrip credit card, which offers similar benefits at a lower annual fee. Potential applicants should consider their travel patterns and annual card spend before applying.
View Source
PhonePe & SBI Launch Co-Branded Credit Card With Up to 10% Rewards, Lounge Access & UPI Integration
StartupTalky
·
3d ago
Medial
PhonePe and SBI Card have introduced a co-branded credit card, available in two versions: SELECT BLACK and PURPLE. Offering up to 10% rewards for purchases via the PhonePe app, the cards integrate with UPI for seamless transactions. Additional perks include travel vouchers, lounge access, and a 1% fuel surcharge waiver. This partnership aims to enhance digital payments and credit access in India, aligning with PhonePe's strategic growth and recent personnel expansions.
View Source
Co-branded credit cards are poised to outpace traditional credit cards: report
YourStory
·
11m ago
Medial
According to a report by RedSeer Strategy Consultants and Hyperface, co-branded credit cards are growing in popularity in India and are expected to grow twice as fast as traditional credit cards. The report suggests that co-branded cards will capture over 25% of the market share by volume by FY28 and have a higher transaction volume and value compared to traditional credit cards. The average spend per co-branded credit card is also 1.2 times higher, with a superior activation rate. The growth is driven by tailored rewards and exclusive benefits through strategic partnerships with brands in various sectors.
View Source
Federal Bank, South Indian Bank announce measures on co-branded credit cards
Money Control
·
1y ago
Medial
Federal Bank and South Indian Bank have announced measures regarding their co-branded credit cards in response to regulatory guidance from the Reserve Bank of India (RBI). Federal Bank has stopped issuing new co-branded credit cards and is rectifying deficiencies before resuming issuance. Both banks will continue to service existing customers with co-branded credit cards. The RBI recently amended its master directions on credit and debit cards, requiring card issuers to monitor the end use of funds and safeguard customer data. The RBI also stated that card issuers should not be restricted from using services from multiple networks.
View Source
Kotak Mahindra Bank open to more partnerships on co-branded credit cards, says senior executive
Money Control
·
1y ago
Medial
Kotak Mahindra Bank is planning to launch more co-branded credit cards in partnership with industry players. The bank currently has five co-branded credit cards with IndiGo Airlines, PVR, Indian Oil Corporation, Myntra, and Metro Cash and Carry. Additionally, Kotak Bank has partnered with BookMyShow to offer discounts on tickets for international artists, which has seen significant growth in credit card spending. The bank is also focused on boosting its RuPay credit card business, which has been performing well.
View Source
Fintech majors are counting on co-branded cards in returns play - The Economic Times
Economic Times
·
11d ago
Medial
Google Pay plans to launch a co-branded credit card with Axis Bank, marking its entry into regulated financial products in India. This move follows its previous gold loans partnership with Muthoot Finance. Indian fintechs, including Google Pay and PhonePe, are enhancing their credit offerings to generate steady revenue, especially since UPI payments remain free. These collaborations allow fintechs to engage customers and earn commissions while maintaining stringent applicant checks for financial safety.
View Source
Trackers
Active Indian VC’s
OG Capital
Email
With a hands-on approach, OG Capital aims to invest in over 20 promising...
Accel Partners
Email
Early and growth-stage investments in disruptive technology companies with...
Blume
Email
Early-stage venture capital firm investing in technology startups in India. Focus on...
Access All Trackers
Startup Showcase Winners
June 2025
Buddy
Helping your parents when you are miles away
BiteStop
The Pit Stop Your Cravings Deserve
Bloomer
The next generation E-commerce platform
Enter Ongoing Startup Showcase
Top Users
Trending News on Medial
Download the medial app to read full posts, comements and news.
Go to Medial App
Not Now
Know everything that’s happening in the startup ecosystem, first.
Enable Notifications?
No, thanks
Count me in
