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Payments companies hear the jingle of money via sound box ads

Economic Times

Economic Times · 1y ago

Payments companies hear the jingle of money via sound box ads

Fintech companies PhonePe and Paytm are planning to run audio advertisements on the sound boxes they have deployed across retail outlets. The experiment involves partnering with FMCG companies such as Mondelez and Tata Consumer Products. The ads will be played on the sound boxes after every few transactions, offering a potential revenue stream for the fintech firms. There are currently 10-12 million sound boxes deployed in India, which confirm transactions with audio messages. The details of the ad implementation are still being determined, including the possibility of discounted device rentals and revenue-sharing with merchants.

Related News

RBI extends payments infrastructure development fund scheme till Dec 2025

Inc42 · 1y ago

RBI extends payments infrastructure development fund scheme till Dec 2025

The Reserve Bank of India (RBI) has extended the Payments Infrastructure Development Fund (PIDF) scheme by two years until December 2025. The scheme aims to promote digital payment infrastructure deployment in tier III-VI centers and special focus areas. As part of the extension, sound box devices and Aadhaar-enabled biometric devices are now eligible for subsidy. So far, 8.27 lakh physical devices and 2.71 crore digital devices have been deployed under the PIDF scheme. The corpus of the fund stands at INR 1,026.37 crore as of November 2023.

With new payment terminals, it’s ‘battle on’ between Pine Labs and Paytm

Economic Times

Economic Times · 1y ago

With new payment terminals, it’s ‘battle on’ between Pine Labs and Paytm

Paytm and Pine Labs are competing in the physical merchant payment sector with innovative products. Paytm launched a terminal for QR code and card payments with sound confirmation. Pine Labs introduced 'Mini,' which handles tap-and-pay card payments and UPI transactions via QR codes. Pine Labs aims to target grocery and restaurant owners, while Paytm focuses on the mid-market segment. Competition is intensifying among payment players, including Ezetap and Worldline. The devices come with different pricing models, aiming to cater to diverse merchant needs.

UPI goes to UAE: PhonePe users can pay via Neopay terminals

Economic Times

Economic Times · 1y ago

UPI goes to UAE: PhonePe users can pay via Neopay terminals

PhonePe has announced that its users can now make payments via the PhonePe app at Mashreq's Neopay terminals in the United Arab Emirates (UAE). This collaboration allows Indian visitors and non-resident Indians living in the UAE to make seamless transactions in Indian rupees. The initiative is part of the government's plan to expand UPI (Unified Payments Interface) outside of India. PhonePe also plans to introduce inward remittance services using the UPI infrastructure, simplifying the process of transferring money.

It's not just you: Facebook says people are hearing a chirping sound while scrolling on their phones because of a 'technical error'

Business Insider

Business Insider · 1y ago

It's not just you: Facebook says people are hearing a chirping sound while scrolling on their phones because of a 'technical error'

Facebook has acknowledged a technical error that is causing some users to hear a chirping sound while scrolling through their Facebook Feed on iPhones. According to the company, it is an unfortunate glitch that they are working on fixing. Users can turn off the sound by disabling it in the Facebook app settings. Although irritating, this seems to be a relatively harmless glitch compared to previous issues faced by Facebook, such as sending unintended friend requests and amplifying misinformation.

Slice launches its UPI first account for all users

Economic Times

Economic Times · 1y ago

Slice launches its UPI first account for all users

Consumer payments and credit startup Slice has launched a UPI first prepaid account for its users. The account offers a UPI handle and a virtual prepaid account, allowing users to add money and spend via UPI or card, and link to other bank accounts. It also includes autoload functionality for seamless transactions and automation of recurring payments. Slice is offering attractive cashbacks to encourage users to start using this feature. The startup has secured the final authorization from RBI for its Prepaid Payment Instrument license.

Amazon Prime Video drops Dolby Vision and Atmos unless you pay extra

The Verge

The Verge · 1y ago

Amazon Prime Video drops Dolby Vision and Atmos unless you pay extra

Amazon Prime Video has confirmed that Dolby Vision HDR and Dolby Atmos surround sound are no longer included in the subscription. The removal of these features comes in addition to the recent introduction of ads on the platform. Customers who pay an extra $2.99 per month to remove ads will regain access to Dolby Vision and Dolby Atmos. This intentional move by Amazon has sparked comparisons to Netflix's pricing structure, with Amazon Prime Video users facing an 18% or 28% price hike depending on their subscription.

EU regulators to seek feedback on Google's compliance proposals to avert charges

Economic Times

Economic Times · 9m ago

EU regulators to seek feedback on Google's compliance proposals to avert charges

The European Union antitrust regulators will be receiving feedback on Google's proposals regarding compliance with tech rules that aim to promote fair competition. The feedback will determine if the company will face formal charges. This follows an investigation launched by the European Commission in March to examine whether Google favors its own search engines over rivals. Google's proposals include creating a separate box for rivals below its product listing ads box in search results. Failure to address regulatory concerns could result in formal charges and substantial fines for Google.

Microsoft expands availability of its AI-powered cybersecurity assistant

Economic Times

Economic Times · 1y ago

Microsoft expands availability of its AI-powered cybersecurity assistant

Microsoft is expanding availability of its AI-powered cybersecurity tool, Security Copilot, starting April 1. Currently being used by around 300 customers, the tool allows analysts to query incidents, analyze vulnerabilities, and share information via a prompt box and a pinboard feature. Microsoft will implement a pay-as-you-go pricing model to reduce barriers of entry for customers.

ED fines PC Financial over ₹2,100 crore for running loan app with China links

Inshorts · 8m ago

ED fines PC Financial over ₹2,100 crore for running loan app with China links

The Enforcement Directorate (ED) has imposed a penalty of ₹2,146 crore on PC Financial Services, a non-banking finance company (NBFC), for FEMA violations. PC Financial was allegedly running a loan app with links to some Chinese and Norwegian companies. It was involved in money-lending business via CashBean app and its overall control was held by Chinese owners, an investigation revealed.

iPhone customers upset by Apple Wallet ad pushing 'F1' movie | TechCrunch

TechCrunch · 4d ago

iPhone customers upset by Apple Wallet ad pushing 'F1' movie | TechCrunch

Apple iPhone users are expressing dissatisfaction over receiving ads via the Apple Wallet app for "F1 the Movie," offering ticket discounts. Many users feel the ads are intrusive, similar to previous unwanted promotions like the U2 album on iTunes. Complaints are surfacing on platforms like Reddit and social media, with users seeking options to disable such notifications. While an upcoming iOS version may provide a solution, the current system allows limited control over ad preferences.

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