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Ola eyes grocery and fashion foray on ONDC

Economic Times

Economic Times · 1y ago

Ola eyes grocery and fashion foray on ONDC

Ride-hailing company Ola is expanding its e-commerce offerings by allowing customers to shop for groceries and fashion on Open Network for Digital Commerce (ONDC) via its app. This move aims to diversify Ola's product range and leverage ONDC's network of sellers. Ola's integration with ONDC will give access to thousands of grocers and fashion brands already on the network, making it a cost-effective solution. Ola's mobility segment is not a part of ONDC, but the company may explore integrating it in the future. Ola's logistics services will also be extended to other seller applications on the ONDC network.

Related News

Ola Eyes Fashion And Grocery Expansion With ONDC

Inc42 · 1y ago

Ola Eyes Fashion And Grocery Expansion With ONDC

Indian ridesharing company Ola Mobility is expanding its ecommerce offerings through a collaboration with Open Network for Digital Commerce (ONDC). Ola plans to offer users the option to purchase groceries, fashion, and apparel through its app, leveraging ONDC's network of grocers and fashion brands. The company has partnered with Magicpin as its technology service provider. Ola previously joined ONDC to pilot a food delivery platform and later partnered for last-mile logistics services. The move to diversify its offerings comes as Ola focuses on expanding in India while exiting overseas markets.

PhonePe’s Pincode exits non-food categories in ecommerce business rejig

Economic Times

Economic Times · 1y ago

PhonePe’s Pincode exits non-food categories in ecommerce business rejig

PhonePe, backed by Walmart, is restructuring its ecommerce strategy on the Open Network for Digital Commerce (ONDC). It will exit categories such as fashion, grocery, and electronics, except for food delivery. PhonePe will focus on providing unreserved ticket booking through ONDC. The decision to narrow down on specific segments is due to concerns about the end consumer experience. PhonePe launched its ecommerce venture Pincode on ONDC last year but has faced issues with grocery deliveries due to lack of standardization. As of March, ONDC had delivered nearly 6 lakh food orders and 2 lakh grocery orders.

PhonePe’s Pincode drops electronics and fashion, looks beyond ONDC

The Arc Web

The Arc Web · 1y ago

PhonePe’s Pincode drops electronics and fashion, looks beyond ONDC

PhonePe's ecommerce platform, Pincode, is shifting its focus from electronics, fashion, and home decor to food and grocery delivery. This decision comes a year after Pincode's launch on ONDC, an open ecommerce ecosystem. Pincode allows shopkeepers registered on ONDC to list their products on multiple apps and accept orders, with logistics and order fulfillment options provided by third-party service providers. Pincode plans to roll out a grocery seller-side application, improving customer experience by onboarding selected suppliers. The move aligns with PhonePe's goal of concentrating on hyperlocal services and reducing its burn rate.

Ola Cabs launches loyalty programme,

YourStory

YourStory · 1y ago

Ola Cabs launches loyalty programme,

Ola Cabs has introduced a loyalty program called Ola Coin and relaunched its ride-sharing service on its platform in an effort to boost its cab business amidst competition. The company also plans to focus on commerce and consumer services and has rebranded as Ola Consumer. Ola Coin will reward users for transactions made on the Ola platform. Additionally, Ola Consumer aims to establish tech-enabled warehouses and fulfillment centers to streamline logistics operations. The company also plans to expand its Ola food and grocery delivery service, ONDC, and introduce more categories.

Paytm E-commerce renamed as Pai Platforms, acquires ONDC seller firm Bitsila

Livemint

Livemint · 1y ago

Paytm E-commerce renamed as Pai Platforms, acquires ONDC seller firm Bitsila

Paytm E-commerce has rebranded itself as Pai Platforms and has acquired Bitsila, an ONDC seller platform, to expand its presence in the online retail business. The name change was approved by the Registrar of Companies and the acquisition of Bitsila will strengthen Pai Platforms' commerce capabilities. Bitsila, launched in 2020, is among the top three seller platforms on ONDC and serves various sectors including grocery, fashion, beauty, and home decor.

Ola pilots 10-minute food delivery starting from Bengaluru

Entrackr

Entrackr · 8m ago

Ola pilots 10-minute food delivery starting from Bengaluru

Ola Consumer, the hyperlocal delivery arm led by Bhavish Aggarwal, has started piloting quick food delivery services in select areas of Bengaluru. The service is being offered through the Open Network for Digital Commerce (ONDC), a government-backed initiative. Under the food delivery section on the Ola Cabs app, Ola claims to deliver food items from various restaurants within 10 minutes. Ola currently offers F&B services via ONDC but only in limited cities. Apart from food delivery, it also offers last-mile logistics services for grocery shopping and pharmaceuticals via ONDC. Inc42 reported the development first. Ola will join the likes of half a dozen companies which have initiated or on the verge of launching their instant food delivery services. On Tuesday, offline discovery and rewards platform Magicpin also announced its quick delivery service MagicNOW, a 15-minute food delivery offering piloted across major Indian cities. The instant food delivery market is growing with quick commerce players like Zepto, Swiggy, and Blinkit leading the segment, while new players such as Swish and Zing gain traction. Ola ventured into the food delivery space in 2017 with the acquisition of Foodpanda for mere Rs 28 crore. The company aimed to challenge Swiggy and Zomato by leveraging its vast driver network. In 2018, Ola further acquired home chef marketplace Holachef to strengthen its position. However, the vertical failed to gain traction. By mid-2019, Ola scaled down Foodpanda's operations, focusing on in-house food brands, and by early 2020, it officially shut down the segment, citing a strategic shift to its core mobility biz. Ola's current foray into 10-minute food delivery seems trend-driven but faces significant challenges, especially with its mobility business struggling.

ONDC hits 8.9 million transactions, retail orders reach 5 million

YourStory

YourStory · 1y ago

ONDC hits 8.9 million transactions, retail orders reach 5 million

The Open Network for Digital Commerce (ONDC) in India witnessed a record high of 8.9 million transactions in May 2024, marking a 23% increase from the previous month. The retail segment contributed significantly to this growth, with 5 million orders recorded, driven by categories such as grocery, food delivery, home and kitchen, and fashion. Ride-hailing also saw a modest increase to 3.8 million trips. The ONDC aims to further expand its reach, targeting 40-50 million monthly transactions by the end of the year. Additionally, reports suggest that the Adani Group may enter the ecommerce business through the ONDC platform.

Ola Electric To Roll Out Its Products On ONDC Next Week

Inc42 · 1y ago

Ola Electric To Roll Out Its Products On ONDC Next Week

Ola Electric CEO Bhavish Aggarwal announced that all Ola Electric products will be available on the Open Network for Digital Commerce (ONDC) starting from next week. Aggarwal expressed his enthusiasm for ONDC, referring to it as the "UPI moment for e-commerce." This partnership is not the first between Aggarwal and the ONDC network.

ONDC clocks 1.2 million transactions during Diwali week

Business Today

Business Today · 1y ago

ONDC clocks 1.2 million transactions during Diwali week

Government-backed Open Network for Digital Commerce (ONDC) recorded almost 1.2 million transactions during the festive week leading up to Diwali in over 600 cities. The growth was driven by categories like food and beverages, grocery, electronics, fashion, home and kitchen, mobility, and health and wellness. This reflects the shifting consumer behavior towards online shopping and the desire for the best deals and discounts. ONDC aims to provide an alternative to traditional ecommerce apps, offering a wide range of products and brands. The network also supports social sector sellers, making e-commerce accessible to artisans, weavers, and food processors.

Ola Consumer nears 1 lakh daily orders on ONDC; Bengaluru food delivery at 20% of Swiggy-Zomato's scale: Bhavish Aggarwal

Money Control

Money Control · 12m ago

Ola Consumer nears 1 lakh daily orders on ONDC; Bengaluru food delivery at 20% of Swiggy-Zomato's scale: Bhavish Aggarwal

Ola Consumer, part of the Ola group, is processing around 100,000 orders per day through the Open Network for Digital Commerce (ONDC). ONDC is an open ecosystem that allows businesses like Ola Consumer to offer services such as ride-hailing, food delivery, and hyperlocal logistics. Ola Consumer has experienced significant growth in its food delivery service, with a focus on Bengaluru, and aims to challenge the dominance of competitors like Zomato and Swiggy. Additionally, Ola Consumer plans to expand its quick commerce service and launch automated dark stores.

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