News Post

Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different game

Economic Times · 2m

Indian cricketers are increasingly looking beyond traditional endorsements and investing in equity deals and new ventures. MS Dhoni has acquired a stake in jewellery maker Bluestone, Sachin Tendulkar's sports shoe startup is backed by venture fund Peak XV Partners, and Yuvraj Singh has invested in sports athleisure firm Agilitas Sports. Current players like Virat Kohli, Rohit Sharma, and Hardik Pandya are also active investors. This trend reflects changing consumer expectations and the growing demand for sports goods and health products in India. Personalities like Sourav Ganguly, Ajinkya Rahane, Gautam Gambhir, Shikhar Dhawan, and KL Rahul are also involved in partnership deals and new business ventures.