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Myntra sees 460 million customer visits during its festival sale
Economic Times
·
1y ago
Medial
Myntra, the Indian online fashion retailer, experienced a record-breaking 460 million customer visits during its recent festival sale. The company, owned by Flipkart, witnessed a surge in online shopping as customers flocked to the platform to take advantage of the discounts and offers. This high demand highlights the growing popularity and success of e-commerce in India.
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Meesho claims 40% increase in total orders during annual festival sales
Economic Times
·
10m ago
Medial
- Meesho, a SoftBank-backed ecommerce firm, experienced 40% year-on-year growth in total orders during its annual festival sales. - The company recorded 145 crore customer visits during the 10-day 'Meesho Mega Blockbuster Sale 2024'. - Tier-IV cities accounted for approximately 45% of the total customer visits during the sale. - Prepaid orders on Meesho's platform increased by 117%, indicating a shift towards digital payment options in tier-II and beyond. - Home and kitchen segment saw a notable 105% increase in YoY growth, beauty and personal care rose by 60%, and kids & baby essentials grew by 75%. - Meesho Mall, which offers branded products, witnessed a two-fold growth in orders.
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Tier 2-3 cities drive Amazon India festive sale; premium products' demand rise
Economic Times
·
1y ago
Medial
During the Great Indian Festival, Amazon India recorded the highest ever customer visits of 110 crore, with 80% of shoppers coming from tier 2 and 3 cities. The demand for premium products also saw a significant rise. The festival season sale saw a surge in smartphone sales, especially 5G-enabled devices, and large-screen TVs. Premium appliances like ACs and refrigerators also experienced a growth of 2.5 times. Categories such as jewellery and smartwatches also witnessed a high demand. No-cost EMI and exchange offers were key drivers of sales.
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Flipkart claims 1.4 billion customer visits during Big Billion Days sale
Economic Times
·
1y ago
Medial
During Flipkart's annual festive sale - The Big Billion Days (TBBD), the e-commerce giant claimed to have received a record 1.4 billion customer visits in the first seven days. The company also announced that it successfully delivered products to remote regions and had the largest fleet of women wishmasters compared to previous editions. Flipkart's Kirana partners delivered over four million packages in the first four days, and their artisan community saw a significant growth during the sale. Additionally, Flipkart created 1 lakh new job opportunities in its supply chain during this festive season.
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Festival season sees ecommerce surge, Amazon registers 140 crore customer visits
Economic Times
·
9m ago
Medial
Amazon India's Great Indian Festival 2024 saw record-breaking customer visits, with over 140 crore customers visiting the platform. More than 85% of these customers were from non-metro cities. The event featured over 25,000 new launches across various categories. Seller success also reached new heights, with a 70% increase in sellers surpassing Rs 1 crore in sales compared to the previous year. The festival saw increased demand for travel bookings, 5G smartphones, laptops, smart home products, and appliances. Tier 2 and 3 cities played a significant role in driving sales during the festival.
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Meesho logs 120 crore customer visits during its 10-day festive sale
Economic Times
·
1y ago
Medial
Indian e-commerce platform Meesho reported 120 crore customer visits during its 10-day festive sale, marking a three-fold increase in business. The sale, named "Meesho Mega Blockbuster Sale," saw categories such as home & kitchen, fashion, and beauty garner over 72 orders per second. The company recorded 1.6 crore new app installs and witnessed a surge in kids' wear purchases. Around 14 lakh sellers participated in the sale, offering 12 crore product listings across 30 categories.
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Amazon India sees festive surge in luxury sales: Apple tablet sales up 10x, beauty segment grows 4-fold | Company Business News
Livemint
·
9m ago
Medial
Premium products were in high demand during the Amazon Great Indian Festival (AGIF) 2024, with categories such as televisions, smartphones, and large appliances seeing significant growth. There was a clear trend of premiumisation, with consumers opting for higher-end products across various segments. Large-screen TVs accounted for 30% of total unit sales and there was strong demand for Apple and Samsung tablets. Additionally, the fashion and beauty segment saw a 400% spike in premium categories. Amazon India witnessed a 20% increase in customer visits during the AGIF 2024 compared to the previous year.
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Fashion giant Myntra records 60 Mn monthly users during festive season
Inc42
·
1y ago
Medial
Fashion ecommerce major Myntra recorded 60 million monthly active users during the festive season, with a growth of 100% YoY in its loyal customer base in the past 18 months. The Gen Z fashion segment witnessed a surge in demand and a 175% YoY growth in customers. Myntra aims to attract 10 million Gen Z users and exceed 100,000 styles on its app-in-app feature, FWD, by 2023. The company achieved a 70% YoY growth in its direct-to-consumer space and introduced AI-led features. Myntra faced competition from Ajio, Tata CliQ, and Nykaa Fashion.
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Flipkart sees multi-fold jump in customer purchases using credit instruments
Economic Times
·
10m ago
Medial
Flipkart's annual festival sale 'The Big Billion Days' saw a significant increase in credit purchases, with a 27-fold jump in third-party EMI usage compared to regular days. The co-branded Flipkart Axis Bank credit card also experienced a spike of 20 times in overall spends and eight-fold transactions. Flipkart Pay Later EMI saw an 8.5 times increase as well. The company recorded over 33 crore user visits, with growing demand in mobiles, food and nutrition, and grooming categories. Flipkart's hospitality platform Cleartrip also saw a rise in users and bookings, while Flipkart Wholesale experienced two times growth during the sale.
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Simpl Partners With Myntra To Offer 1-Tap Checkout During The Festive Season
OutlookIndia
·
1y ago
Medial
Fintech company Simpl has joined forces with fashion e-tailer Myntra to introduce its 1-tap checkout feature to Myntra's customers. This partnership aims to enhance the checkout experience for Myntra's customers and improve conversion rates for merchants. Simpl's 1-Tap pay feature will be available during the Myntra Big Fashion Festival, offering a seamless and convenient checkout process. This collaboration reflects the growing demand for convenience, particularly among Gen Z and millennial shoppers in the online fashion category.
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Flipkart sees record 7.2B visits during festive season
YourStory
·
9m ago
Medial
During the festive season, Flipkart, the Indian ecommerce giant, experienced a surge in customer engagement with over 7.2 billion visits. The company observed a record-breaking 282 million unique visitors, mainly driven by personalized preferences and an increase in premiumization, particularly in metros and Tier II+ cities. Flipkart's efforts to expand its reach and redefine ecommerce have resulted in enhanced shopping experiences for customers across the country. Sellers on the platform also witnessed significant growth and increased sales compared to the previous year, with some experiencing a 40-50% year-on-year growth. Additionally, Flipkart successfully concluded its Crafted by Bharat sale event, showcasing over 25,000 unique handicraft products and impacting over 1.8 million livelihoods.
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