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My11Circle Outbids Dream11 To Become Official Partner Of IPL
Inc42
ยท
1y ago
Medial
My11Circle, a fantasy gaming app, has secured a five-year partnership deal with the Indian Premier League (IPL), outbidding previous partner Dream11. My11Circle will pay INR 125 Cr annually for the rights, totaling INR 625 Cr over the contract period. The announcement from the Board of Control for Cricket in India (BCCI) is expected soon. In a separate development, the TATA Group has secured the title sponsorship rights for the IPL for the next five years, with a record-breaking value of INR 2,500 Cr. Dream11, on the other hand, reported a 32% increase in net profit for FY23 compared to the previous year.
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Related News
Games24x7's five-year IPL deal is a long-term growth strategy for brand, says Saroj Panigrahi
Money Control
ยท
1y ago
Medial
Games24x7's My11Circle emerged as the official fantasy sports partner for the Indian Premier League (IPL) this year, surpassing Dream11 for a 5-year partnership. With a three-fold increase in marketing investment, the company aims to capitalize on the opportunity by fostering a stronger connection with cricket enthusiasts and enhancing the user experience on their My11Circle platform. My11Circle plans to engage with fans by offering additional avenues to interact with the tournament and showcase their cricket skills. The company's IPL campaign focuses on celebrating the love for the game and providing users with rewarding experiences.
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Sponsors of Indian Premier League 2024 (IPL 2024)
StartupTalky
ยท
1y ago
Medial
The Indian Premier League (IPL) is a popular professional Twenty20 cricket league in India. It follows a round-robin group and knockout format with eight teams representing major Indian cities. The Tata Group has secured the title sponsorship rights for the IPL for the next five years, followed by sponsors like My11Circle, Angel One, RuPay, Star Sports, JioCinema, CEAT, Paytm, Dream11, Saudi Tourism Authority, Aramco, Mastercard, and DP World. The sponsorship partnerships aim to promote the brands and enhance the cricketing experience for fans. The prize money for IPL 2024 is yet to be announced.
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Dream11, PhonePe, Others In Race For IPL Partnership
Inc42
ยท
1y ago
Medial
Nine major companies, including Dream11 and Ceat, have purchased the tender document for the Indian Premier League (IPL) associate and special partner slots. Newer companies like Cred, Upstox, and Paytm have opted out, possibly due to cost reduction. The deadline for bids is February 21. IPL is a highly watched event in India, with last year's edition attracting 505 million viewers. Redseer reports that IPL 2023 generated a gross gaming revenue of around Rs 2,800 crore, with a 24% increase from IPL 2022. Advertising revenue for IPL 2023 is estimated to be approximately Rs 10,000 crore.
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Dream11 Shines On IPL Debut, Onboards 1.1 Mn New Users
Inc42
ยท
1y ago
Medial
Dream11, the popular fantasy sports platform, reported onboarding 1.1 million new users on the first day of the Indian Premier League (IPL) tournament, with a total of 15.01 million concurrent users. Dream11 has partnered with eight IPL teams for sponsorship this year and has witnessed significant growth in female users. The company faces a regulatory battle over taxation in the real money gaming sector and received a show cause notice from the Directorate General of GST Intelligence regarding the tax rate to be applied. Despite this, Dream11 reported a 32% increase in net profit for FY23.
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Fantasy gaming platform Dream11 makes its IPL debut and onboards 11 lakh new users
IndianStartupNews
ยท
1y ago
Medial
The Indian Premier League (IPL) has resulted in a surge of new users for fantasy gaming platform Dream11, with 1.1 million users signing up on the first day of the tournament. The platform also reported a record 15.01 million concurrent users, demonstrating its popularity. Dream11 offers skill-based virtual cricket games, allowing users to compete and win rewards. The company has expanded its presence by partnering with eight IPL teams and experienced significant growth in its user base, including a 79% increase in female users.
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Having Good Innings? Meet The 32 Startups High On IPL Frenzy This Year
Inc42
ยท
1y ago
Medial
A total of 32 startups will be participating in this year's Indian Premier League (IPL), marking a 68% increase from the previous year. Startups like Dream11, CRED, Upstox, and boAt have secured key sponsorships with various IPL teams. However, some startups, including The Souled Store, Unacademy, Swiggy Instamart, Open, and Cars24, have chosen not to participate in this year's IPL. The startup participation in the IPL is seen as a positive sign of an improving funding environment in the Indian startup ecosystem.
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Games24x7 crosses Rs 2,000 Cr income in FY23; controls losses
Entrackr
ยท
1y ago
Medial
Real money gaming platform Games24x7 has continued to grow its scale: their collection grew 70% year-on-year in FY23. The controlled spending on employee benefits and advertising helped the Mumbai-based firm keep its losses in check during the same period. Games24x7โs revenue from operations grew 70.1% to Rs 1,988 crore in FY23 from Rs 1,169 crore in FY22, its consolidated financial statements filed with the Registrar of Companies show. Games24x7 mainly runs RummyCircle and the fantasy sports platform, My11Circle. The platform fee deducted for joining tournaments or contests is the primary source of revenue for Games24x7 which accounted for 99% of the operating income. The rest of the operating revenue comes from selling virtual items in freemium games. The company also added Rs 35 crore from the interest and gain on current investment tallying the overall income to Rs 2,023 crore in FY23. For the gaming platform, advertisement and business promotion expenses accounted for 66% of the overall expenditure, which surged by 61.7% to Rs 1,421 crore in FY23 from Rs 879 crore in FY22. The firmโs burn on employee benefits, legal, traveling, training, recruitment, subscription membership, and other overheads took its overall expenditure up by 43.4% to Rs 2147 crore in FY23. The 70% growth in scale and controlled cost helped the firmโs losses go down to Rs 199 crore in FY23 from Rs 282 crore in FY22. Its ROCE and EBITDA margin improved to -18% and -4.6%, respectively. On a unit level, it spent Rs 1.08 to earn a rupee in FY23. FY22-FY23 FY22 FY23 EBITDA Margin -24% -4.6% Expense/โน of Op Revenue โน1.28 โน1.08 ROCE -48% -18% Games 24ร7 has raised over $107 million to date including its $75 million round led by Malabar Investment at a valuation of $2.5 billion. According to the startup data intelligence platform TheKredible, Tiger Global is the largest external stakeholder with 22.39%. In March, Games24x7โs My11Circle became the new fantasy sports official partner for IPL (Indian Premier League) for five years, outbidding its rival Dream11. Games24X7 also said that it has tripled its marketing investment this year. This will reflect in the companyโs financial performance in FY25.
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Disney Star dials up focus on ROI for brands ahead of IPL
Thehindubusinessline
ยท
1y ago
Medial
Disney Star, the official TV broadcaster of the Indian Premier League (IPL), is offering tailor-made ad packages to maximize return on investments (ROI) for brands. With an estimated reach of 505 million viewers and a 30% increase in TVR compared to the previous year, IPL on TV serves as a significant platform for brands. Brands have witnessed double-digit increases in brand recall and consideration scores through their association with IPL on TV. The broadcaster is seeing strong interest from various sectors and is also providing opportunities for startups and emerging brands to advertise during each IPL match.
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Atomberg Tech joins as BCCIโs official partner for 2024-26 cricket season
Inc42
ยท
1y ago
Medial
Atomberg Technologies has become the official partner of the Board of Control for Cricket in India (BCCI) for the 2024-2026 cricket season. The home appliances manufacturer has signed a three-year deal with the BCCI, with the partnership starting from the upcoming T20 series against Afghanistan. Meanwhile, beverage brand Campa has also joined as an official partner of the BCCI for the matches. Atomberg recently ventured into smart locks and other home appliances and reported a net loss of INR 138.35 Cr in FY23.
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Puma India inks multi-year kit sponsorship deal with Delhi Capitals
Thehindubusinessline
ยท
1y ago
Medial
Sports brand Puma India has partnered with Delhi Capitals as the official kit partner for the WPL and IPL season. Puma's logo will be featured on the jerseys of both the men's and women's teams of Delhi Capitals, along with other training wear and accessories. This collaboration further strengthens Puma's presence in Indian cricket, as they are already the kit sponsor for Royal Challengers Bangalore. Puma has also associated with Bengaluru Football Club, which is owned by Delhi Capitals' parent company, JSW.
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