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Mithila Foods raises Rs 1.5 Cr in seed round from Aviral Bhatnagar’s AJVC

EntrackrEntrackr · 1m ago
Mithila Foods raises Rs 1.5 Cr in seed round from Aviral Bhatnagar’s AJVC
Medial

Mithila Foods, an FMCG company working on Bihar-based food products, has secured Rs 1.5 crore in seed funding from AJVC, an investment firm founded by Aviral Bhatnagar. The maiden funding will be used to expand distribution, strengthen the supply chain, and introduce new product categories rooted in Bihar’s culinary heritage, the company said in a press release. Founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods focuses on staples such as sattu, roasted chana, makhana, and katarni chuda for consumers in Bihar and urban markets. In less than five months, Mithila Foods claims to have scaled rapidly, crossing Rs 3 crore in annualised revenue, launching over 20 SKUs, and serving more than 25,000 customers across 4,000 pin codes. According to the company, starting from a warehouse in Dumka, the brand has expanded its presence across the country, serving both migrant communities and urban buyers. Its distribution includes e-commerce platforms such as Amazon and Flipkart, along with offline retail in tier I and tier II cities. AJVC follows a standard investment strategy of providing Rs 1.5 crore in funding for a 9% equity stake in startups.

Related News

Car servicing startup GaadiMech raises pre-seed round led by AJVC

EntrackrEntrackr · 12d ago
Car servicing startup GaadiMech raises pre-seed round led by AJVC
Medial

Car servicing startup GaadiMech raises pre-seed round led by AJVC Car servicing platform GaadiMech.com has raised Rs 1.5 crore in a pre-seed funding round at a $2 million valuation led by AJVC. The funds will be used to expand beyond Jaipur, where it is already operational in Jodhpur and Udaipur, strengthen product and tracking capabilities, and standardize quality across service hubs, GaadiMech said in a press release. Co-founded in 2020 by Surakshit Soni and Sarvesh Kabra, GaadiMech aims to empower the automotive service industry. The company operates through an online platform and physical service centers, offering express car services, transparent pricing, and genuine parts to deliver a streamlined and reliable vehicle maintenance experience. “Car care should feel like a pit stop, not a full-day chore. With 90 minutes, live tracking, and 100% transparency, we’re rebuilding trust in an unorganized market,” said Surakshit Soni, Co-founder of GaadiMech. The company’s 90-minute Express Car Service combines parallel workflows, real-time tracking, and upfront pricing to create a pit-stop experience for car owners. It plans to scale across India with an asset-light service model. Lead investor AJVC recently announced the final close of its maiden fund, with commitments exceeding Rs 200 crore. Its recent investments include Nuyug, a jewellery brand focused on celebration wear, and Mithila Foods, an FMCG company developing Bihar-based food products.

Jaagruk Bharat raises Rs 1.5 Cr in pre-seed round led by AJVC

EntrackrEntrackr · 14h ago
Jaagruk Bharat raises Rs 1.5 Cr in pre-seed round led by AJVC
Medial

Jaagruk Bharat raises Rs 1.5 Cr in pre-seed round led by AJVC Jaagruk Bharat helps citizens navigate welfare schemes and public services through an easy-to-use, multilingual interface that supports discovery, application, and real-time tracking. Jaagruk Bharat, a civic-tech startup dedicated to making government services, has raised Rs 1.5 crore in a pre-seed funding round led by AJVC, the early-stage venture capital firm founded by Aviral Bhatnagar. The proceeds will be used to strengthen product development, expand collaborations with state and central government bodies, and enhance accessibility features across multiple platforms. It will also focus on scaling its reach among marginalized communities and improving system interoperability to make access to benefits faster and more reliable. Founded by Akshit and Abhishek Goel, Jaagruk Bharat helps citizens navigate welfare schemes and public services through an easy-to-use, multilingual interface that supports discovery, application, and real-time tracking. The company’s platform enables users to discover, apply for, and track government schemes and welfare services seamlessly, ensuring transparency and accountability at every step. By combining automation, vernacular support, and accessible interface design, Jaagruk Bharat is building a citizen-first ecosystem that simplifies government interactions for individuals across different socio-economic and linguistic backgrounds.

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